With its 'Build' conference, can Microsoft lure app developers to Windows 8?

Days after launching Windows 8, Microsoft Corp is mounting a strong campaign to win over the software developers it needs to kick-start its new operating system. By Bill Rigby/Reuters Seattle: Days after launching Windows 8, Microsoft Corp is mounting a strong campaign to win over the software developers it needs to kick-start its new operating system. “But if Microsoft stays focused on quality not quantity, they can win.” Developer Doubts When Windows 8 launched on Friday, some major content providers had prominent apps in the Windows store, such as Netflix Inc, the New York Times and Rovio’s Angry Birds Space. “It’s been reduced from probably a week’s work to minutes.” 4oo Million new machines Microsoft’s best argument to developers is the sheer size of the Windows user base. “There’s a new generation of developers that can build on Windows 8 that have been building using JavaScript and HTML,” he said.