Empowering Artisans, Empowering Communities: Mission Phulkari Takes Flight
ABP NewsThe Punjab government's Mission Phulkari aims to revive and empower Punjabi artisans by providing training, support, and opportunities to create and sell their products. The initiative focuses on empowering women artisans and boosting their livelihoods. Through collaboration with the National Institute of Fashion Technology (NIFT), the government has initiated a training program to teach 125 women artisans in five locations across the state. The government also supports artisans by providing them with e-commerce platforms to reach a wider audience and showcase their creations. Additionally, Mission Phulkari aims to create self-reliant and empowered women through various initiatives, including skill development and marketing support. The initiative is a testament to the government's commitment to preserving and promoting the rich cultural heritage of Punjab.