His Job Was to Make Instagram Safe for Teens. His 14-Year-Old Showed Him What the App Was Really Like.
Live Mint“I wanted to bring to your attention what l believe is a critical gap in how we as a company approach harm, and how the people we serve experience it," he began. PHOTO: IAN BATES FOR THE WALL STREET JOURNAL “I am appealing to you because I believe that working this way will require a culture shift," Bejar wrote to Zuckerberg—the company would have to acknowledge that its existing approach to governing Facebook and Instagram wasn’t working. During and after Bejar’s time as a consultant, Meta spokesman Andy Stone said, the company has rolled out several product features meant to address some of the Well-Being Team’s findings. While “bad experiences" were a problem for users across Meta’s platforms, they seemed particularly common among teens on Instagram. The vast gap between the low prevalence of content deemed problematic in the company’s own statistics and what users told the company they experienced suggested that Meta’s definitions were off, Bejar argued.