1 year, 3 months ago
Pokémon GO takes to Hindi in Indian outing
Live MintThe Pokémon Co. and its American partner, software developer Niantic Inc., have launched the popular mobile game Pokémon GO in Hindi. During his visit to Delhi, the Pokémon Co.’s director and chief operating officer Takato Utsunomiya told Mint that the firm will invest ₹25 crore every year for five years and see how the Indian market responds. While Tellez did not reveal the number of Pokémon Go’s active users in India, he cited data from Data.ai to state that the game still had over 65 million monthly active users globally. As part of its strategy to popularise Pokémon Go in India it will be “rationalizing the pricing of in-app purchase bundles, to be more in line with the economics of the India market”.
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