How the Streisand Effect came to haunt Australia’s richest woman Gina Rinehart
The IndependentSign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. By demanding that the gallery take down her painting, Rinehart fell prey to the Streisand Effect, named after American actor Barbra Streisand whose 2003 attempt to remove aerial photos of her California beach house by suing the photographer ended up costing her $177,000 in legal fees and garnering far more interest in the images. In Rinehart’s case, the gallery’s refusal to remove the portrait and Namatjira’s response to the demand have sparked debate about art and censorship in Australia. What is he trying to say?’” open image in gallery Australian billionaire Gina Rinehart’s portrait by artist Vincent Namatjira is displayed at the National Gallery of Australia in Canberra After Rinehart’s demand became known, the painting appeared in several newspapers and on digital news platforms, even getting a mention on US talk show The Late Show with Stephen Colbert. open image in gallery Gina Rinehart and Vincent Namatjira Rinehart herself, in an article written in 2012, argued that if people “jealous of those with more money” wanted to be richer, they needed to “do something to make more money yourself − spend less time drinking or smoking and socialising, and more time working”.