What is behind the rise of quick commerce? | Explained
3 weeks ago

What is behind the rise of quick commerce? | Explained

The Hindu  

The story so far: Quick commerce’s initial utility was presented to under-lockdown customers during the COVID-19 pandemic. According to a survey by consultancy firm NeilsenIQ, 41% of urban consumers prefer modern trade, general trade 25%, e-commerce 22% and quick commerce 12%. Further, according to another consultancy firm Deloitte, large FMCG brands reported a two-fold increase in share of quick commerce within their total e-commerce sales. A separate Deloitte consumer survey also observed consumers’ preference for quick commerce over traditional e-commerce for purchasing food and beverages. Non-government organisations, representing FMCG stockists and distributors across India, and the All-India Consumer Products Distribution Federation in their recent complaint to the Competition Commission of India accused the quick commerce trio of anti-competitive practices.

History of this topic

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