
What is behind the rise of quick commerce? | Explained
The HinduThe story so far: Quick commerce’s initial utility was presented to under-lockdown customers during the COVID-19 pandemic. According to a survey by consultancy firm NeilsenIQ, 41% of urban consumers prefer modern trade, general trade 25%, e-commerce 22% and quick commerce 12%. Further, according to another consultancy firm Deloitte, large FMCG brands reported a two-fold increase in share of quick commerce within their total e-commerce sales. A separate Deloitte consumer survey also observed consumers’ preference for quick commerce over traditional e-commerce for purchasing food and beverages. Non-government organisations, representing FMCG stockists and distributors across India, and the All-India Consumer Products Distribution Federation in their recent complaint to the Competition Commission of India accused the quick commerce trio of anti-competitive practices.
History of this topic

Fast and furious: Early-stage startups tweak supply chain operations as they shift to quick commerce lane
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Retailers report 52% drop in essential goods sales due to quick commerce
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Why India’s FMCG giants are teaming up with upstarts looking to disrupt them—and why it makes sense
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Quick commerce to expand into new categories and cities in 2025; smaller cities embrace the model: Bernstein Report
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Delivery partners and the new Kunal Kamra unions
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Quick commerce is rocketing. So, are kiranas on the way out?
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Quick commerce in India: Boon or bubble waiting to burst?
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Quick Commerce will rival e-commerce majors Amazon, Flipkart in 2025: Zepto CEO
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A quick-commerce correction on the radar for consumer brands
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CCI not to intervene in quick commerce market
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Zepto’s FY24 revenue doubles to ₹4,454 crore in its first year as unicorn
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Amazon joins India's quick commerce race with trials for 15-minute grocery delivery
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Myntra enters quick-commerce market with M-Now, to deliver goods in 30 minutes
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Myntra joins the quick commerce race with 30-minute fashion delivery
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Swiggy share price zooms 10% to new peak ahead of Q2FY25 numbers, up 39% from IPO price
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Catching fast: Quick commerce is here to stay
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'Slow' ain't steady in retail anymore: How kiranas are fast losing out to Q-comm
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Quick commerce gets popular, users spending more on such platforms: Meta study
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Quick-Commerce’s Predatory Pricing Affecting Kirana Stores: CAIT
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Quick commerce hottest category: Swiggy co-founder
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FMCG Firms Embracing Quick Commerce: A Shift in Urban Consumer Preferences
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Despair in kiranas as quick commerce roars ahead
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Quick commerce firms expanding ops beyond groceries, food delivery
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Impatient Indians are driving quick-commerce
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Is quick commerce a sustainable business?
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Quick delivery services driving hiring in e-com
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Convenience and choice drive the market
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