Two leading homegrown rival FMCG brands Dabur and Marico are in an open spat with each other over claims regarding their honey brands and have taken the matter to advertising regulator ASCI. Dabur on Sunday said it is filing a complaint against rival Marico before the Advertising Standards Council of India for claiming its Saffola Honey sample being passed through …
New Delhi: Fast moving consumer goods company Dabur India on Sunday said it is filing a complaint with advertising watchdog Advertising Standards Council of India against rival Marico over purity claims made by the latter’s honey brand. Marico’s honey brand sold under Saffola, on the other hand, cleared the globally-accepted Nuclear Magnetic Resonance Spectroscopy test that CSE used to detect …
A day after the Centre of Science and Environment revealed rampant adulteration in several honey brands sold in the country, the Food Safety and Standards Authority of India said it has sought more details from the civil organization. The CSE was concerned about the “non-prescription” of Trace Marker for Rice Syrup test to detect adulteration. The regulator said that since …
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