Former India captains MS Dhoni and Virat Kohli have been found guilty of violating the advertising rules set by the Advertising Standards Council of India. ASCI, a self-regulatory body that oversees and ensures fair usage of According to the official report, Dhoni tops the list of non-compliant celebrities for the advertiser, Tictok Skill Games Private Limited, in the gaming category. …
The year 2020-21 bore witness to a significant number of changes relating to almost every aspect of human life and the advertising ecosystem was no exception. There was a major shift from print media to digital media: the pandemic accelerated the process of digitizing the print media, opening the floodgates to a stream of According to the ASCI Complaint Analysis …
