NEW YORK — The company behind Tupperware, the plastic kitchenware that revolutionized food storage after World War II and became inextricably linked to the parties where women seeking a measure of financial independence and fun in midcentury America sold the colorful products, has filed for bankruptcy. The story behind the company also showed up on TV screens and on stage, …
Tupperware Brands Corp has filed for Chapter 11 bankruptcy, reflecting years of declining sales and rising competition. This move highlights the severe challenges Tupperware faces as it attempts to pivot in a rapidly evolving retail landscape. Tupperware gained popularity through independent sales parties held in suburban homes, creating a unique direct sales model. Despite its rich history and initial success, …
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