New products for 'flexitarians' including both meat and meat-substitute will soon be on the menu. Quorn Foods' mycoprotein ingredient is going to be available in blended products like burgers and sausages, in order to help people eat less animal products without giving them up entirely. Quorn Foods CEO Marco Bertacca said: 'Once upon a time we were effectively competing with …
A huge study of the environmental impact of 57,000 food products in the UK and Ireland has highlighted the extent to which plant-based meat alternatives are better for the planet than consuming meat. The team, led by academics at the University of Oxford said their study was the first time a "transparent and reproducible method" of assessing the environmental impact …
The Research Brief is a short take about interesting academic work. The big idea Consumers are more likely to choose a plant-based meat substitute when the restaurant's advertising highlights the social benefits of doing so rather than its taste, according to recently published research I conducted with a colleague. In all three commercials, we presented nutritional information that showed plant-based …
McDonald’s Corp. has quietly begun selling the McPlant burger in Denmark and Sweden, giving the fast-food giant insight into customer interest before more locations roll out the meat alternative. McPlant, which McDonald’s co-developed with Beyond Meat Inc., is made from pea-based protein, according to McDonald’s Danish and Swedish websites, revealing previously undisclosed details of the item’s ingredients. While Burger King …