Universal and Cinemark announced an agreement that guarantees three weekends of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand. Universal Pictures has struck another deal with a major theatre chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to …
Universal Pictures has struck another deal with a major theater chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to the new business realities of moviegoing. Universal and Cinemark announced Monday a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus …
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