There are two iconic pieces of signage in Los Angeles. Founder Joe Coulombe will tell you exactly how in his posthumously published new memoir, “Becoming Trader Joe.” In the early 2000s, decades after he had sold it to the German family that also owns Aldi’s, Coulombe wrote a “how I did it” history of Trader Joe’s, a chronicle of the …
The Trader Joe’s grocery chain says it will eliminate product labels that use ethnic-sounding names intended to be “lighthearted.” Above, customers outside the Trader Joe’s in Sherman Oaks on Monday. “The Trader Joe’s branding is racist because it exoticizes other cultures — it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it,” said the petition …
