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Articles for D2C

The leaky funnel: Why D2C brands must rethink digital ad spend and why agencies need to wake up and smell the coffee
3 weeks, 2 days ago

The leaky funnel: Why D2C brands must rethink digital ad spend and why agencies need to wake up and smell the coffee

Live Mint  

Global digital ad spending is projected to surpass $700 billion by 2025, with direct-to-consumer brands leading the charge. The bottom-funnel trap: Immediate gains, long-term risks D2C brands’ reliance on performance marketing leads to short-term wins but creates significant growth challenges over time. Yet many D2C brands lack a strong brand identity, making them fragile in the face of rising acquisition …

Growth Marketing Performance Digital Sustainable Growth Brands Agencies
Right now is not the time to slow down: Zepto co-founder and CEO Aadit Palicha
4 weeks ago

Right now is not the time to slow down: Zepto co-founder and CEO Aadit Palicha

Live Mint  

Zepto is well on its way to touch annualized sales of $3 billion in the next month or two, Aadit Palicha, Zepto co-founder and chief executive, told Mint, underscoring the firm’s potential for rapid growth that has attracted investors from around the world. Zepto’s dark stores are turning profitable at a faster pace as the firm is adding newer categories …

India Dark Quick Commerce Right Share Run Zepto
Darling to doubtful: The story of Honasa's struggles
4 weeks, 1 day ago

Darling to doubtful: The story of Honasa's struggles

Live Mint  

Honasa Consumer Ltd, the parent company of the well-known D2C brand Mamaearth, crashed 60% in the last few weeks. In a reply to AICPDF’s November statement, it said the unsold inventory was close to ₹50 crore as of October end against the ₹300 crore figure claimed by the distributors body. What’s evident is that Honasa not only got its “demand …

India Data Brand Crore Inventory This Article Full Image Source
D2C shipments to more than double in four years
6 months, 4 weeks ago

D2C shipments to more than double in four years

Deccan Chronicle  

Chennai: The demand for direct-to-consumer brands in the e-commerce space is expected to drive the shipment volumes to more than double to 2.7 billion in the next four years. By 2028, the market could hit around 2.2-2.7 billion shipments, at a 35-40 per cent CAGR from 2023 to 2028. For smaller brands logistics constitutes 10-18 per cent of the overall …

Logistics D2C
Sotbella: The D2C Brand Set to Disrupt India’s Consumer Market with Sustainable Elegance and Inclusivity
8 months, 3 weeks ago

Sotbella: The D2C Brand Set to Disrupt India’s Consumer Market with Sustainable Elegance and Inclusivity

ABP News  

New Delhi, March 30: In a market increasingly driven by conscious consumerism and sustainability, Sotbella emerges as a frontrunner in India's fashion and clothing industry, poised to disrupt traditional models with its unique blend of sustainability, elegance, inclusivity, and exponential growth.Sotbella, a direct-to-consumer brand, has captured the attention of Indian consumers with its innovative and unique approach to product design, …

Fashion India Consumer Inclusivity Market Brand Indian Consumers
Deepinder Goyal's plan for Zomato's Blinkit that may worry Amazon, Flipkart
10 months ago

Deepinder Goyal's plan for Zomato's Blinkit that may worry Amazon, Flipkart

Hindustan Times  

Zomato's Blinkit could reportedly add more brands across new categories as it aims to compete with ecommerce marketplaces like Amazon and Flipkart. As the company aims to push into the fast-growing direct-to-consumer area it could build its own supply chain to directly source branded products as well as manage stock, Economic Times reported. Zomato would deliver these through Blinkit as …

Blinkit Zomato Shiprocket
BlendJet Launches BlendJet 2 in Indian Market
10 months, 3 weeks ago

BlendJet Launches BlendJet 2 in Indian Market

Deccan Chronicle  

New Delhi: BlendJet, the global brand in portable blenders, announced its foray into the Indian market. Breaking new ground, the U.S.-based company is introducing its highly coveted BlendJet 2 portable blender to customers across the country. Leveraging a robust supply chain and targeted consumer engagement in India, BlendJet anticipates a threefold increase in sales volume over the next six months. …

India Indian Market Blendjet
What WPL’s success means for sportswomen, society and consumerism
1 year, 7 months ago

What WPL’s success means for sportswomen, society and consumerism

Hindustan Times  

The Women’s Premier League has found a place in the history books. The inaugural edition of the WPL player auction saw 87 players getting sold, and the five franchises — Mumbai Indians, Delhi Capitals, Gujarat Giants, UP Warriors and Royal Challengers Bangalore --- spending ₹59.5 crore collectively in the auction. That kind of a dedicated fan base is important, says …

India Cricket Women Players Indian Bcci Wpl
The D2C healthcare revolution could see new winners emerge
2 years, 1 month ago

The D2C healthcare revolution could see new winners emerge

Live Mint  

Healthcare in India needs an overhaul. Almost 60% of consumers are likely to increase their spend on health and wellness after the pandemic, as per a study done by BCG’s Centre for Consumer Insight. The number of users who buy ‘healthy’ packaged food and nutritional supplements increased by 1.5 times after the second wave of covid, it found. Investments in …

India Space Consumer Companies Billion Adfree Consumers
D2C brand Sleepyhead announces Ranveer Singh as its brand ambassador
2 years, 5 months ago

D2C brand Sleepyhead announces Ranveer Singh as its brand ambassador

Live Mint  

Direct-to-consumer furniture start-up brand Sleepyhead has announced actor Ranveer Singh as their first brand ambassador. Mathew Joseph, CEO & co-founder of the firm said, “Ranveer Singh is India’s youngest superstar and quintessential style icon making him the perfect choice to represent our brand. Combining his magic with our extensive portfolio expansion, we are supercharging our growth trajectory and aiming to …

Brand Singh Ranveer Singh
Republic of CRED: Your last chance to grab the best price on Indian D2C brands
2 years, 10 months ago

Republic of CRED: Your last chance to grab the best price on Indian D2C brands

Firstpost  

The Republic of CRED shopping festival ends in less than 24 hours! 200 by using their RBL Credit and Debit card ● Be up to speed with technology, upgrade your electronics with brands like Noise, PTron and more ○ Best of wireless headphones: ■ boAtt stone 180 - speaker - INR 699 ■ boAt rockers 235 v2 neckband - INR …

Win Best Brands Pack Inr Cred
'Flipkart Boost' Programme Launched To Help Digital-First Consumer Brands Grow
3 years, 3 months ago

'Flipkart Boost' Programme Launched To Help Digital-First Consumer Brands Grow

News 18  

Walmart-owned Flipkart on Tuesday launched ‘Flipkart Boost’, a new programme aimed at helping digital-first consumer brands to grow their business. Through a service fee model, Flipkart Boost will provide end-to-end support covering planning, advertising, cataloguing, logistics, quality control and mentoring to emerging ‘Made in India’ brands, a statement said. The Flipkart Boost programme will shortlist brands based on a set …

India Programme Brands Customer Grow Flipkart Boost
How this Indian brand is using influencer marketing to make it big
3 years, 3 months ago

How this Indian brand is using influencer marketing to make it big

India TV News  

We have witnessed a number of Ayurvedic brands vying for a mass appeal in the D2C space, however, not many of them have succeeded in putting in place a well formulated strategy to achieve the feat. In an exclusive conversation with India TV, Mother Sparsh Co-founder and CEO Dr Himanshu Gandhi shared views about the brand's marketing approach, association with …

Growth Marketing Market Care Mother Baby Product
Pickrr raises $12 million in Series B round led by IIFL, Amicus Capital
3 years, 4 months ago

Pickrr raises $12 million in Series B round led by IIFL, Amicus Capital

Live Mint  

Pickrr, a SaaS-based logistics startup, on Wednesday raised $12 million in a Series B round led by IIFL, Amicus Capital, and Ananta Capital. As more and more SMBs come online, the need for end-to-end logistics services like ours will grow rapidly, giving us a great opportunity to scale with our clients,” Rhitiman added. Founded in 2015, Rhitiman Majumdar, Gaurav Mangla, …

Logistics Iifl Pickrr Series B
D2C brand Zouk raises $1.5 million in pre-series A round
3 years, 5 months ago

D2C brand Zouk raises $1.5 million in pre-series A round

Live Mint  

Bengaluru: Direct-to-consumer lifestyle brand, Zou on Wednesday said it has raised $1.5 million as part of its pre-series A round led by Stellaris Venture Partners. According to the company, the fund infusion will help Zouk expand its presence in India and new global markets, strengthening its supply chain and distribution channels and extending its product line. Our first milestone is …

India Brand D2C Zouk
Tata eyes cost synergies post BigBasket deal
3 years, 5 months ago

Tata eyes cost synergies post BigBasket deal

Live Mint  

Fast-moving consumer goods firm Tata Consumer Products Ltd will work “very closely” with BigBasket, an e-commerce platform that was recently acquired by the Tata Group, to drive synergies in terms of costs and topline, according to the company’s managing director and chief executive officer, Sunil D’Souza. It is very easy to partner with a group company especially when you have …

Consumer Tata