Nearly every survey of the podcast industry in 2024 agrees on one point: Chat podcasts are king. As video rises in popularity, ad spending increases, and listenership steadily grows at 8 percent year-over-year, it is the chat format—in its combative, enlightening, and sometimes quite unserious splendor—that continually draws people in. “Katt Williams, please close the portal,” @nuffsaidny recently joked on …
