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Which celebrity has the biggest brand? Is it Kim Kardashian, Kylie Jenner or Rihanna? Or maybe Selena Gomez? (Hint: It's not Jennifer Lopez... yet!)

There are many very successful brands owned by female celebrities these days - you can't walk into a Sephora without seeing a half dozen right away. RIHANNA Rihanna's Savage x Fenty lingerie brand is worth $1B and Fenty Beauty is worth a conservative $2.8B Together that is almost $4B. Seen on September 16 in London Rihanna's Savage x Fenty lingerie …

Brand

Holly Willoughby struggles to become the new Gwyneth Paltrow: TV star's Goop-style wellness and lifestyle brand Wylde Moon has just £1,885 in reserves three years after star set it up

Holly Willoughby appears to be struggling to become the 'new Gwyneth Paltrow'. Holly Willoughby's wellness and lifestyle brand Wylde Moon has just £1,885 in reserves – almost three years after it was set up Hollywood actress Gwyneth Paltrow's Goop brand has been valued at £200million While Holly's brand may not be financially flourishing, it's an improvement from accounts filed in …

Holly Willoughby seemingly fails to rival Gwyneth Paltrow's wellness brand success as Wylde Moon reports less than impressive financial results

Holly Willoughby appears to be struggling to become the 'new Gwyneth Paltrow'. While the Hollywood star has enjoyed success with her company Goop, Holly's own wellness and lifestyle brand, Wylde Moon, has just £1,885 in reserves – almost three years after it was set up. Holly Willoughby appears to be struggling to become the 'new Gwyneth Paltrow', with her wellness …

The Duchess of Sussex has launched a lifestyle brand called American Riviera Orchard and I am here for it. Quince bark coffee, tomato leaf soap, taster pack of salmon sperm injections, hand-embossed make-your-own voodoo doll kits, moonbeam gummies — whatever the heck Meghan is selling, the first merch drop can't come quickly enough for me. The Duchess of Sussex has …

ALISON BOSHOFF: Is Holly Willoughby's Wylde Moon facing lunar eclipse? Accounts reveal TV golden girl's lifestyle brand is in the red

Holly Willoughby may have the golden touch on screen – but it seems that doesn’t apply in the world of business. Mixed fortunes: Holly Willoughby may have the golden touch on screen – but it seems that doesn’t apply in the world of business In the red: Her Wylde Moon lifestyle brand has just filed its first set of accounts …

Particular Brand

Gwyneth Paltrow's high-end lifestyle brand Goop has made a fortune selling an array of absurd and impractical goods, many of which have gone viral due to their surreal weirdness. Goop's newest must-have — advertised in an Instagram post on Wednesday — is The Diapér, a not-so-eco-friendly nappy that's said to be "lined with virgin alpaca wool and fastened with amber …

Gwyneth Paltrow was the main attraction of a new post shared to her wellness and lifestyle brand Goop's Instagram account on Sunday. Fresh-faced: Gwyneth Paltrow showed off the results of her GOOPGLOW overnight peel on Sunday, in a new post shared to her wellness and lifestyle brand Goop's Instagram account The mogul also showed off her dark manicure and pedicure, …

Gwyneth Paltrow was the star of a new post shared to her lifestyle brand Goop's Instagram account on Sunday. Spotlight: Gwyneth Paltrow was the star of a new post shared to her lifestyle brand Goop's Instagram account on Sunday The trio of photos were captioned, 'All eyes on our first G. Label drop of 2022,' with 'Go off GP,' written …

Holly Willoughby is set to release a £65 scented candle called The Wild as the first products from her new lifestyle brand Wylde Moon prepare to be dropped online. Radiant: Holly Willoughby is set to release a £65 scented candle called The Wild as the first products from her new lifestyle brand Wylde Moon prepare to be dropped online The …

Brand expert Nick Ede estimated could earn her £1million in just one year Associated monthly By The Light of the Moon podcast hears Holly walk through the life of her guest using the unique energy of each moon phase as their guide She recently launched a lifestyle website to rival Gwyneth Paltrow's Goop, which experts predict could make £1million a …