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Liz King is a trainer who works out at Hollywood social-fitness club hybrid Heimat. As a fitness influencer, she says, “the pressure to succeed can be overwhelming, particularly in a fast-paced, oversaturated industry.” On a recent afternoon in Beverly Hills, Kylie Jenner worked out at the Alo Wellness Club. “In other cities I’ve lived in, there are pockets of people …
Sure, the best professional athletes pull in salaries to match. In Episode 7 of “Binge Sesh,” hosts Matt Brennan and Kareem Maddox draw inspiration from Nike cofounder Phil Knight’s pursuit of Magic Johnson in “Winning Time.” With help from the HBO series executive producer Rodney Barnes and industry insiders, we explore the origin, development and explosion of athlete endorsement deals, …
