We have heard of sari revival projects that encourage weavers to get back to looms, individuals to restore or repurpose their heirloom weaves, and even get mainstream brands to collaborate or tie up with weaver clusters. At Bengaluru-based Madhurya Creations, Andhra Pradesh’s famed Uppada saris are getting a refreshing makeover by blending them with pichwai paintings. “Using pichwai paintings — …
Stories and anecdotes scatter themselves in the folds of textiles, saris, made-ups, and fabrics at the Craft Council of India’s textile show.. Bela Khaleeli, joint treasurer of CCI, Chennai, says that the theme for this year’s edition being “Revive, Revisit, Reimagine — and Innovate”, the focus will be on handloom silk, cotton saris and fabrics. Jitendra Kumar Behara, who is …
A government initiative to improve the earnings of at least 7,000 handloom weavers in Ariyalur district through e-commerce has begun to bear fruit within months, with close to ₹1 lakh being earned in online sales. The link, run by Snapbizz.com, a Bengaluru-based digital service provider that facilitates small businesses, takes customers to a photo gallery of Ariyalur handloom saris that …
