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Articles for Heytea

China’s trendiest tea store opens first L.A. location (yes, there’s a line for Cheese Grape Boom)
4 months, 3 weeks ago

China’s trendiest tea store opens first L.A. location (yes, there’s a line for Cheese Grape Boom)

LA Times  

International tea chain Heytea opened its first L.A. location on Friday in Beverly Hills. The company launched its first West Coast location in Beverly Hills with a menu of milk tea and fruit tea, featuring signature drinks such as Supreme Brown Sugar Bobo Milk Tea, Coconut Mango Boom and Cheese Grape Boom. The first U.S. Heytea store opened last summer …

China Tea Location Fruit Los Angeles Los Angeles
Automation adds new flavours to catering business
7 months ago

Automation adds new flavours to catering business

The Independent  

China’s pursuit of new quality productive forces, which are characterised by innovation, digitalisation and high-end technology, is injecting new momentum into the country’s catering industry. A Heytea employee uses an automated peeling machine to get the raw material for its green grape milk tea during the 4th China International Consumer Products Expo in Haikou, Hainan province, in April The device …

China Tea Sales Revenue Machine Catering Pancake Heytea
Domestic brands make steady march overseas
7 months, 4 weeks ago

Domestic brands make steady march overseas

China Daily  

Consumers line up for crossover products between tea drink chain Heytea and a mobile game in Shanghai in March. In the past few years, significant achievements have been made in China's economic transformation and upgrading, and China's manufacturing and supply chains boast strengths, fueling growth in the number and quality of Chinese companies venturing overseas, said Denis Cheng, consumer sector …

China Tea Chinese Shanghai Cheng Heytea Overseas Consumer
Co-branded products savor the taste of success
10 months, 4 weeks ago

Co-branded products savor the taste of success

China Daily  

Moutai-flavored latte, a joint venture between Luckin Coffee and Kweichow Moutai. CHINA DAILY Young audience Researcher Chen Shenghua, who authored the marketing report, said there are two main types of beverage co-branding — collaborating with another brand, or teaming up with intellectual property. The launch trended on Sina Weibo for seven hours and more than 1.5 million cups of the …

Impact Brand Chen Beverage Fendi Luckin Coffee Heytea
Co-branded products savor the taste of success
10 months, 4 weeks ago

Co-branded products savor the taste of success

China Daily  

A Luckin Coffee store is decorated with elements from the Tom and Jerry cartoon series. HE JING/FOR CHINA DAILY Every time a new co-branded drink is launched, Xu Jian, the 23-year-old branch manager of a chain store selling the popular Chinese drink Heytea in Beijing's Sanlitun area, and his team, prepare for a challenging day. On Jan 8, Heytea announced …

Drinks Coffee Store Beverage Luckin Coffee Heytea Naixue
Beverage firms see China as their cup of tea
1 year ago

Beverage firms see China as their cup of tea

China Daily  

Consumers gather at a Mixue Bingcheng store in Shenzhen, Guangdong province, in September. CHINA DAILY New-style brewed brands finding sweet spot with curious consumers With increasingly fierce market competition, new-style tea beverage brands in China are taking their best shot to look for new growth points in order to better satisfy consumers' particular, dynamic and sometimes fickle gustatory desires. In …

China Yuan Smart Devices Guangdong Chain Shenzhen Brands
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

With over 950 stores across China, beverage company Heytea has established a strong connection with people's daily lives. Heytea also launched a series of products in collaboration with the hit drama A Dream of Splendor, which is set in a period of ancient China when tea culture was flourishing and tea drinking had become an integral part of the lives …

China Tea Chinese Beijing Heytea
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

With over 950 stores across China, beverage company Heytea has established a strong connection with people's daily lives. Heytea also launched a series of products in collaboration with the hit drama A Dream of Splendor, which is set in a period of ancient China when tea culture was flourishing and tea drinking had become an integral part of the lives …

China Tea Chinese Beijing Heytea
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

Tea-flavored drinks and desserts, presented by Heytea and Theatre Tea, are targeting young consumers who seek a fresh experience of Chinese tea. Tea makers and modern teahouses are devoted to introducing the culture to more people by creating new drinks, designing related products, and crafting comfortable spaces for tea consumption. In Shenzhen, Guangdong province, after launching a stove-boiled tea set …

China Shenzhen Heytea Brewing Tea
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

Tea-flavored drinks and desserts, presented by Heytea and Theatre Tea, are targeting young consumers who seek a fresh experience of Chinese tea. The store's design team has reinterpreted the iconic roof elements of traditional Beijing buildings and incorporated them into the modern tea space, creating a unique fusion of old and new. Sun Xuling, co-founder of Theatre Tea, a modern …

Tea Chinese Beijing Heytea
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

Tea-flavored drinks and desserts, presented by Heytea and Theatre Tea, are targeting young consumers who seek a fresh experience of Chinese tea. The store's design team has reinterpreted the iconic roof elements of traditional Beijing buildings and incorporated them into the modern tea space, creating a unique fusion of old and new. Sun Xuling, co-founder of Theatre Tea, a modern …

Tea Chinese Beijing Heytea
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

Tea-flavored drinks and desserts, presented by Heytea and Theatre Tea, are targeting young consumers who seek a fresh experience of Chinese tea. Tea makers and modern teahouses are devoted to introducing the culture to more people by creating new drinks, designing related products, and crafting comfortable spaces for tea consumption. In Shenzhen, Guangdong province, after launching a stove-boiled tea set …

China Tea Shenzhen Heytea
Price cuts brew success for milk tea brands
2 years, 7 months ago

Price cuts brew success for milk tea brands

China Daily  

Consumers shop at a Nayuki milk tea outlet at Xi'an, Shaanxi province. Market consultancy iiMedia Research sees sales of China's niche tea drink market exceeding 300 billion yuan this year, up from 279 billion yuan last year. Nayuki's move came a month after its biggest rival Heytea said it will not unveil any new drinks priced over 29 yuan and …

China Tea Market Price Yuan Milk Consumers