Chairman of FICCI U.P., Prateek Hira, said that Uttar Pradesh is working towards promoting experiential heritage tourism, following a model similar to Rajasthan’s success. Director tourism, Prakhar Misra, highlighted that heritage buildings could offer tourists an immersive experience by providing ethnic food, local cuisine, and opportunities to engage with locally sourced staff. Principal secretary tourism, Mukesh Meshram, assured that heritage …
