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In the real world, Dale Earnhardt Jr. and friends grab weed-eaters to help preserve North Wilkesboro Speedway ‘in the virtual world’
4 years, 8 months ago

In the real world, Dale Earnhardt Jr. and friends grab weed-eaters to help preserve North Wilkesboro Speedway ‘in the virtual world’

New York Times  

Editor’s note: This story posted on Dec. 10, 2019. Standing alongside Steve Myers, iRacing’s executive vice president and executive producer, Earnhardt watched as more than a dozen men took weed-eaters, shovels, leaf blowers and hoes and cleared the track of weeds that had overcome the dilapidated and abandoned facility located 82 miles north of downtown Charlotte. “My whole fear is …

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NASCAR’s Larson suspended for racial slur in virtual race
4 years, 8 months ago

NASCAR’s Larson suspended for racial slur in virtual race

Associated Press  

CHARLOTTE, N.C. — Kyle Larson’s racial slur cost him his two primary NASCAR supporters. Credit One Bank denounced Larson’s “highly offensive language” at first and dumped the driver altogether three hours later. Chevrolet suspended its personal services relationship with Larson “as we do not tolerate this behavior.” One secondary sponsor, Plan B Sales & Marketing, backed Larson, saying “we know …

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NASCAR iRacing has become the hottest new esport. An FAQ on how it struck gold
4 years, 9 months ago

NASCAR iRacing has become the hottest new esport. An FAQ on how it struck gold

LA Times  

Two weeks in, NASCAR and iRacing have toppled even the most optimistic expectations with their nationally televised virtual races, which have averaged more than a million viewers. Actual NASCAR Cup Series drivers themselves, using iRacing “sim rigs” from their homes to compete against real-life counterparts on a virtual track. Last week’s race, at Texas Motor Speedway, drew more than 1.3 …

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NASCAR’s esports initiative is winning over fans – young and old
5 years, 5 months ago

NASCAR’s esports initiative is winning over fans – young and old

New York Times  

As he and his family were leaving an excursion to the Grand Canyon in March, the co-owner of NASCAR’s oldest race team was cussing that spotty coverage was preventing him from watching the end of a race on his phone. “At first he didn’t even understand esports,” said Wood, the director of business development for Wood Brothers Racing, the Cup …

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