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How iRacing, NASCAR and Fox will make this a race day

Editor’s note: This story was originally reported and published on March 21, 2020, as Jordan Bianchi examined the origins of the first eNASCAR iRacing Pro Invitational Series. “And knowing that a lot of our NASCAR stars are going to be running in this race Sunday, that to me just amps it up even more.” McReynolds’ race prep isn’t for an …

NASCAR racer Kyle Larson suspended after using racial slur during iRacing esports event

Kyle Larson fired by his NASCAR team for using racist slur during virtual race

NASCAR’s Larson suspended for racial slur in virtual race

CHARLOTTE, N.C. — Kyle Larson’s racial slur cost him his two primary NASCAR supporters. Credit One Bank denounced Larson’s “highly offensive language” at first and dumped the driver altogether three hours later. Chevrolet suspended its personal services relationship with Larson “as we do not tolerate this behavior.” One secondary sponsor, Plan B Sales & Marketing, backed Larson, saying “we know …

NASCAR’s Kyle Larson is suspended after using racist slur during iRacing event

NASCAR driver Kyle Larson gets ready to climb into his car to practice for the Daytona 500 on Feb. 14. Kyle Larson has been suspended by Chip Ganassi Racing and NASCAR after using a racist slur Sunday night during a livestream of a virtual race. “We are extremely disappointed by what Kyle said last night during an iRacing Event,” Ganassi …

NASCAR iRacing has become the hottest new esport. An FAQ on how it struck gold

Two weeks in, NASCAR and iRacing have toppled even the most optimistic expectations with their nationally televised virtual races, which have averaged more than a million viewers. Actual NASCAR Cup Series drivers themselves, using iRacing “sim rigs” from their homes to compete against real-life counterparts on a virtual track. Last week’s race, at Texas Motor Speedway, drew more than 1.3 …

William Byron dominates NASCAR esports race at Bristol Motor Speedway

William Byron led the most laps in NASCAR’s first two virtual races and had nothing to show for his gaming skills. Byron easily won the iRacing event Sunday at virtual Bristol Motor Speedway, where NASCAR would have been really racing before the coronavirus outbreak caused sports to shut down. “It’s fun to have some pressure on iRacing; I usually just …

NASCAR’s esports initiative is winning over fans – young and old

As he and his family were leaving an excursion to the Grand Canyon in March, the co-owner of NASCAR’s oldest race team was cussing that spotty coverage was preventing him from watching the end of a race on his phone. “At first he didn’t even understand esports,” said Wood, the director of business development for Wood Brothers Racing, the Cup …