NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of This wasn’t a year for edgy humor or experimentation. Other advertisers trying to capitalize on favorite content from years past: T-Mobile’s ad showed John Travolta singing a T-Mobile home internet-themed version of “Summer Nights” from “Grease” with …
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In interviews with Mint, brand experts weigh in on the controversy surrounding the new ad campaign by jewellery brand Tanishq, the role and responsibility of brands and activism in the age of a polarised society. In the age of social media and an active consumer, should brands re-think their advertising campaigns? Santosh Desai, managing director and chief executive officer, Futurebrands …
