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Jaguar goes woke: Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it's prepared to lose 85% of traditional customers

Jaguar is a sports car marque that conjures up certain images: the stoicness of Inspector Morse in his red Mk2; Ben Kingsley, Mark Strong and Tom Hiddleston purring that villains 'all drive Jaguars' in a TV advert. It's all part of a new look that abandons the classic 'growler' badge, revealed two weeks before the company's first new car in …

Social Media Cars Car Miami Electric Firm Look

7 months ago

Shanghai E-Prix sees Jaguar racer Mitch Evans champion

China Daily

The podium finishes Mitch Evans, Nick Cassidy of Jaguar TCS Racing and Pascal Wehrlein of TAG Heuer Porsche during round 11 of the ABB FIA Formula E World Championship Shanghai E-Prix on May 25, 2024. Mitch Evans of Jaguar TCS Racing secured a sensational victory at the inaugural Shanghai E-Prix, leading his team to a double podium finish on May …

China Shanghai Champion Evans Formula Jaguar Formula E

7 months ago

Teams gets revved up ahead of ABB FIA Shanghai Formula E World Championship

China Daily

Chris Shortt, Jaguar TCS Racing Operations Manager, gave a media tour of its garage on Friday, ahead of the race of the Formula E which will be held in Shanghai over the weekend, hoping to help the public better understand the sport. After four full seasons away, the ABB FIA Formula E World Championship returns to the country where it …

Cars Race Team Shanghai Dow Formula Formula E

7 months ago

Teams gets revved up ahead of ABB FIA Shanghai Formula E World Championship

China Daily

Chris Shortt, Jaguar TCS Racing Operations Manager, gave a media tour of its garage on Friday, ahead of the race of the Formula E which will be held in Shanghai over the weekend, hoping to help the public better understand the sport. After four full seasons away, the ABB FIA Formula E World Championship returns to the country where it …

Cars Race Team Shanghai Dow Formula Formula E

1 year, 5 months ago

Formula E race calendar and standings: How Porsche’s early title lead was eroded - and the plan to extend it in Rome E-Prix

The Independent

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London Race Team Races Season Points Portland

1 year, 10 months ago

Formula E 2023: Maserati look set for season lift-off at ‘outstanding’ Cape Town E-Prix

The Independent

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Race Cape Town Cape Jaguar Formula E Maserati Look

1 year, 10 months ago

Formula E: Vergne pips Cassidy by the thinnest of margins to win the race

The Hindu

Two-time Formula E World Champion Jean-Eric Vergne, racing for DS PENSKE, produced an exhilarating finish to win the maiden Hyderabad E-Prix and return to winning ways in front of a sell-out crowd on Saturday. On a dusty street circuit navigating along the banks of the iconic Hussain Sagar Lake, the Frenchman brought all his experience into play and deployed a …

Race Team Finish Formula Jaguar Cassidy His Teammate

1 year, 10 months ago

Formula E: Mitch Evans clinches pole position in Hyderabad qualifying

The Hindu

While all eyes were on Mahindra Racing, it was the other team with an Indian connection in Jaguar TCS Racing, owned by the Tata Group, that shone with Mitch Evans qualifying in pole position for the Hyderabad E Prix on Saturday. Meanwhile, the Mahindra drivers had a poor outing and crashed out in the first stage of qualifying, with Lucas …

Racing Team Drivers Group Por Pole Position Formula

1 year, 10 months ago

Formula E 2023: British duo sparkle in new season as veteran and rookie head chasing pack

The Independent

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Mexico Bird Formula Jaguar Hughes Formula E British Duo

1 year, 10 months ago

Formula E: Pascal Wehrlein completes brilliant double victory in Diriyah to take Championship lead

The Independent

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Driver Race Bird Lead Evans Formula Hughes

1 year, 10 months ago

Formula E 2023: On and off track questions as all-electric championship heads to Diriyah for races 2 and 3

The Independent

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Car Driver Race Team Mexico Saudi Season

1 year, 11 months ago

Formula E: Sam Bird on how London Marathon experience can aid search for elusive first title

The Independent

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London Championship Race Mexico Bird Season Formula

2 years, 4 months ago

Formula E: Belgian Vandoorne wins world driver’s title, team Mercedes wins constructors' title

Firstpost

Stoffel Vandoorne won once this season, in Monaco, but scored points in 15 of the 16 races, and finished on the podium seven times. Paris: Stoffel Vandoorne clinched the Formula E world driver’s title on Sunday after finishing second in the final race of the season in Seoul. His Mercedes team won the constructors’ title for the second year in …

Mercedes Race Formula 1 Season Formula Jaguar Bel

3 years, 1 month ago

Formula E: Tata Consultancy Services join Jaguar Racing as title partner ahead of 2022 season

India Today

Tata Consultancy Services joined British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship. James Barclay, Team Principal, Jaguar TCS Racing said, “Welcoming a brand-new title partner Tata Consultancy Services is a real honor and we look forward to a highly innovative and successful partnership together. It’s an announcement we’ve been looking …

Services Racing Land Team Partner Formula Jaguar

4 years ago

Jaguar Racing unveil Jaguar I-Type 5 race car ahead of 2021 Formula E season

India Today

Jaguar Racing revealed their brand-new electric race car, the Jaguar I-Type 5, in a virtual launch 50 days before season 7 of the ABB FIA Formula E World Championship. Jaguar Racing says the new suspension will provide greater adjustment from track to track and a more efficient inverter will improve switching speeds and performance. Jaguar Racing’s leading partner line-up includes …

Racing Race Formula Jaguar Jaguar Racing

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Articles for Jaguar, search results for formula

Jaguar goes woke: Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it's prepared to lose 85% of traditional customers

Shanghai E-Prix sees Jaguar racer Mitch Evans champion

Teams gets revved up ahead of ABB FIA Shanghai Formula E World Championship

Teams gets revved up ahead of ABB FIA Shanghai Formula E World Championship

Formula E race calendar and standings: How Porsche’s early title lead was eroded - and the plan to extend it in Rome E-Prix

Formula E 2023: Maserati look set for season lift-off at ‘outstanding’ Cape Town E-Prix

Formula E: Vergne pips Cassidy by the thinnest of margins to win the race

Formula E: Mitch Evans clinches pole position in Hyderabad qualifying

Formula E 2023: British duo sparkle in new season as veteran and rookie head chasing pack

Formula E: Pascal Wehrlein completes brilliant double victory in Diriyah to take Championship lead

Formula E 2023: On and off track questions as all-electric championship heads to Diriyah for races 2 and 3

Formula E: Sam Bird on how London Marathon experience can aid search for elusive first title

Formula E: Belgian Vandoorne wins world driver’s title, team Mercedes wins constructors' title

Formula E: Tata Consultancy Services join Jaguar Racing as title partner ahead of 2022 season

Jaguar Racing unveil Jaguar I-Type 5 race car ahead of 2021 Formula E season