Editor’s Note: A version of this story appeared in CNN Business’ Nightcap newsletter. Very quickly, our rationalization mechanisms kick in, and we are able to find a way to reframe the actions of a brand, or our own actions, in ways that don’t create massive internal conflict.” I spoke to Lamberton about the changing winds of corporate activism and the …
Airlines have discovered behavioral economics, a field that combines psychology with traditional economics, to exploit the many biases that drive us to pay more than necessary. “Behavioral economics was developed by incorporating ideas from psychology into standard economic theories,” said Cait Lamberton, a professor of marketing at the University of Pennsylvania’s Wharton School. “If you see a deal that is …
For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Behavioral economics was developed by incorporating ideas from psychology …
