With all due respect to other major cities in the United States, Los Angeles reigns supreme when it comes to tacos. “And since tacos are embraced by people of all ethnicities in Southern California, a comprehensive taco guide seemed like a natural way to offer service journalism to our readers, reflect our culinary culture and celebrate all the working taqueros …
I grumbled the moment my editor suggested I write about Cinco de Mayo this week. That tactic was also used to promote Oscar De La Hoya, the Mexican American champion who was already considered a marketer’s dream given his good looks and “rags to Olympics to riches” story. For more on Cinco de Mayo, you should listen to Wednesday’s episode …
