Global Hotel Alliance, a player in the hotel loyalty programme business, has set its sights on India's booming travel market. The UAE-based company also expects hotel loyalty programmes to consolidate over the next ten years, with artificial intelligence playing a major role in data mining and creating more accurate customer preferences. GHA is actively seeking new Indian partners, particularly midmarket …
For most people, relaxing in a 5-star hotel is among the top points on their bucket lists. Through loyalty programmes and credit card rewards, you may be able to enjoy a short stay at a 5-star hotel with little to no charges. Let’s take a look at how loyalty programmes work: If you are enrolled in the loyalty programme of …
