From demure to manifest and plenty of enshittification, 2024 had it all, it seems. 'Brat' Let's start with "brat" — the Collins Dictionary Word of the Year for 2024. 'Enshittification' Moving away from brat and straight over to "enshittification", which was Macquarie Dictionary's 2024 Word of the Year. Macquarie Dictionary names 'enshittification' its 2024 Word of the Year Photo shows …