LOADING ERROR LOADING An executive at Anheuser-Busch InBev, the international beer company that oversees Anheuser-Busch, said the controversy that followed a Bud Light partnership with transgender TikTok influencer Dylan Mulvaney was an “important wake-up call.” “In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers, for …
On Friday, Anheuser-Busch InBev, the parent company of Bud Light, placed two of its marketing executives on leave after public outcry from conservative corners over the beer brand’s partnership with a transgender influencer. The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing …
Ford India is back to set a new benchmark with the launch campaign of Ford Freestyle Flair Edition featuring a fun-memorable Google search and the addition of JioSaavn to suit every mood. In order to complement the exciting character of its Compact-Utility-Vehicle, Ford has adopted a unique, fun and quirky way to market Freestyle Flair by influencing search behaviour on …
