PeopleImages via Getty Images Social researcher Mark McCrindle uses "Generation Alpha" to describe the population born after Gen Z. Meet ‘Generation Alpha’ In 2005, social researcher Mark McCrindle coined the term “Generation Alpha” to identify the group born after Generation Z. “This newest American generation displays unprecedented diversity in almost every dimension one can examine ― ethnicity, nativity, income, family …
Ryan ToysReview, a YouTube channel helmed by a spritely 7-year-old, does product placement better than Michael Bay. “We still have no representative data on the characteristics of ‘Alphas,’ only speculations about what their common, cohesive force might be.” As far as Nagy and Kölcsey are concerned, naming Generation Alpha was merely marketing, or, as Kölcsey says, “something akin to an …
