At a time when limited series on OTT seem to be re-shaping audience viewing patterns, a few soaps have still managed to hold sway for over a decade. Shows such as Yeh Rishta Kya Kehlata Hai, Saath Nibhana Saathiya and Taarak Mehta Ka Ooltah Chashmah have clocked in more than 10 years and are still going strong where the TRPs …
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