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Articles for Omnicom

NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse
2 weeks ago

NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse

Associated Press  

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion. “Through this combination, we are poised to accelerate innovation and harness the significant opportunities created by new technologies in this era of exponential change, said said John Wren, Chairman and CEO of Omnicom. …

Omnicom Interpublic
Omnicom to buy Interpublic, creating ad agency giant with nearly $26 billion in annual revenue
2 weeks, 1 day ago

Omnicom to buy Interpublic, creating ad agency giant with nearly $26 billion in annual revenue

LA Times  

A person smells the scented “Got Milk?” Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with combined annual revenue of almost $26 billion. The New York City agencies have had a hand in marketing campaigns like “Got Milk?” for the California Milk Processor Board, “Priceless” for Mastercard, “Because I’m Worth It” for L’Oreal …

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NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse
2 weeks, 1 day ago

NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse

Al Jazeera  

The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency. Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26bn. The deal, announced on Monday, could attract regulatory scrutiny as it seeks to merge the world’s …

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Ads In AI searches: How Microsoft plans to monetise AI-powered Bing searches in pitch to advertisers
1 year, 10 months ago

Ads In AI searches: How Microsoft plans to monetise AI-powered Bing searches in pitch to advertisers

Firstpost  

Microsoft has begun discussions with ad agencies about how it intends to monetize its updated Bing search engine driven by generative artificial intelligence, as the tech giant aims to challenge Google’s supremacy. According to an ad executive who talked about the private meeting on the condition of anonymity, Microsoft showed off a demo of the new Bing and indicated it …

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Microsoft's Bing plans AI ads in early pitch to advertisers
1 year, 10 months ago

Microsoft's Bing plans AI ads in early pitch to advertisers

Live Mint  

Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google's dominance. In a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links …

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Major ad firm Omnicom recommends clients pause Twitter ad spend
2 years, 1 month ago

Major ad firm Omnicom recommends clients pause Twitter ad spend

The Hindu  

Advertising and marketing conglomerate Omnicom Group Inc has recommended that clients pause their spending on Twitter in the short term, according to an internal memo seen by Reuters. The move, first reported by tech news site The Verge, emphasizes a growing skepticism among agencies and brands about the micro-blogging site's future since Elon Musk’s $44 billion takeover. The Tesla CEO …

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