News Muncher - category ott platforms

1 day, 9 hours ago

World Hindi Day 2025: History, significance and all you need to know

World Hindi Day, celebrated on January 10, honours the cultural and global significance of the Hindi language. SIGNIFICANCE OF WORLD HINDI DAY The primary goal of World Hindi Day is to promote the Hindi language, not just within India but globally. In the years to come, World Hindi Day will continue to serve as a platform to spread awareness and …

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3 days ago

Flexible OTT film release schedules become popular as box-office performances turn unpredictable

Live Mint

The gap between the theatrical premiere of a film and its release on streaming platforms is increasingly becoming flexible, depending primarily on its box-office performance. Tamil film Kanguva, which released on 14 November and had a longer OTT window, was made available on streaming platforms within four weeks after fizzling out in cinemas. Release calendar OTT platforms typically schedule films …

Film Streaming Tamil Hindi Platforms Release Ott

1 week, 3 days ago

Producers of small films split streaming rights to maximise revenue, ease acquisition costs for OTT platforms

Live Mint

Small southern films such as Martin and Naradan are now streaming on more than one platform, often in the same language, as producers look to maximise revenue and OTT players balk at paying high prices to acquire movies or retain exclusive rights of small and mid-budget movies. “It is a chance for a producer to unlock greater aggregated value across …

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2 weeks, 1 day ago

Moana 2 OTT release date: When and how to watch Disney’s loved sequel online

Live Mint

Moana 2 OTT release date: Moana 2, Walt Disney's biggest preview haul in history, is set to make its debut on digital streaming platforms. Following its theatrical run, Moana 2 will be available for digital purchase and rental on platforms such as Amazon Prime Video, Apple TV+, and YouTube TV starting 11 January 2025. Moana 2: Box Office Performance Since …

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3 weeks ago

Arif Zakaria on playing Jinnah in Freedom at Midnight: Didn't attach any political flavour to it

Hindustan Times

Arif Zakaria, who plays Muhammad Ali Jinnah, Pakistan’s first governor-general, in the recently released web show Freedom at Midnight, has faced little in the way of polarising feedback about his portrayal of the controversial figure. While historical characters like Jinnah often spark intense debate, Arif Zakaria’s performance seems to have been well received, with many appreciating the nuanced approach to …

Mumbai Pakistan Play Right Actor Jinnah Ott Platforms

3 weeks, 2 days ago

Govt blocks 18 OTT platforms for publishing obscene, vulgar content

Deccan Chronicle

Government blocked 18 OTT platforms this year for publishing obscene and vulgar content, Minister of State for Information and Broadcasting L Murugan told the Lok Sabha on Wednesday. In a reply to a question by Shiv Sena-UBT member Anil Desai, Murugan said the IT Rules of 2021 cast specific due diligence obligations on intermediaries to make reasonable efforts by themselves …

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3 weeks, 2 days ago

Blocked 18 OTT platforms under IT rules for publishing obscene, vulgar content: Centre – India TV

India TV News

The Centre has blocked 18 OTT platforms this year for publishing obscene and vulgar content, Minister of State for Information and Broadcasting L Murugan told the Lok Sabha. In a response to a question by Shiv Sena-UBT member Anil Desai, Murugan said the IT Rules of 2021 cast specific due diligence obligations on intermediaries to make reasonable efforts by themselves …

India Content It Rules Murugan Ott Platforms 18 Ott Platforms

3 weeks, 2 days ago

Amar Singh Chamkila To Sector 36: Best OTT Films Of 2024

ABP News

While the big-event releases in theatres have their own charm, film releases on OTT platforms have become a sub-genre of a kind. Amar Singh Chamkila This biographical film tells the story of pop star duo Amar Singh Chamkila and Amarjot Kaur, whose songs, often social commentaries or devotionals, became massive hits in the 80s. Sector 36 Inspired by true events, …

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3 weeks, 4 days ago

Centre warns OTT platforms against inadvertent promotion of drugs

Deccan Chronicle

The government has cautioned OTT platforms of further regulatory scrutiny if they are found streaming content that inadvertently promotes, glamorises, or glorifies the use of drugs through the main protagonist and other actors without disclaimers or user warnings. In an advisory to OTT platforms, the Ministry of Information and Broadcasting said, “Such a portrayal has serious repercussions, particularly regarding the …

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3 weeks, 4 days ago

I&B Ministry cautions OTT platforms against glorifying drug use

New Indian Express

NEW DELHI: The over-the-top platforms are on the radar of the Ministry of Information and Broadcasting for streaming content that reportedly ‘glamorises’ and ‘glorifies’ the use of narcotic drugs and psychotropic substances. In an advisory issued by the ministry, the service providers have been urged to be 'mindful of their social responsibility' and cautioned against airing programmes promoting the consumption …

Ott Platforms

3 weeks, 5 days ago

Acquired films remain focus for OTT platforms, with 60% viewership; original series drive brand identity, subscriptions

Live Mint

The mass appeal of movies remains unbeatable on video-streaming platforms, which got almost 70% of their views from films acquired after their release in cinemas even as they focussed on commissioning original series for which they hold the intellectual property rights. Originals, however, contribute disproportionately to subscriber retention and platform loyalty," said Rajat Agrawal, chief operating officer of Ultra Media …

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1 month, 1 week ago

Malayalam OTT releases: Bougainvillea, Pani, Mura among six movies to watch in December; Check the full list here

Live Mint

Several Malayalam movies are scheduled for release in December 2024 — including Bougainvillea, Pallotty 90’s Kids, Kerala Crime Files Season 2, Pani, Iam Kathalan and Mura. Kerala Crime Files Season 2 will start streaming on Disney+Hotstar in December 2024. The movie will be released on Manorama Max in December 2024. The movie was released on November 8, 2024, on Netflix, …

Streaming Netflix Man Movie Released Release Journey

1 month, 3 weeks ago

Onir on censorship on OTT: Platforms want films to first go through CBFC

Hindustan Times

Filmmaker Onir’s latest outing, We Are Faheem & Karun, recently premiered at the Dharamshala International Film Festival. While Onir hopes for a theatrical release soon, he expresses concerns about the creeping threat of silent censorship, particularly on OTT platforms, which are generally perceived as more liberal with content. When asked if OTT platforms provide a better space for his brand …

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1 month, 3 weeks ago

OTT viewership for TV shows surges amid changing consumer habits

Live Mint

Top traditional television shows such as Bigg Boss, Indian Idol, Kaun Banega Crorepati, Anupamaa, and Yeh Rishta Kya Kehlata Hai are getting a substantial chunk of the total viewership - about 40-50% - from the respective digital platforms owned by the TV networks, when they are streamed as catch-up content. Entertainment industry experts point out that extra content around some …

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1 month, 4 weeks ago

Viewers spoilt for choice as hit franchises transcend platforms

Live Mint

Hit franchises having released initially as either theatrical films or OTT platform shows are no longer restricted to the medium they first arrived on. Streaming platforms provide the chance to delve deeper into characters' motivations and backstories, creating a more immersive connection with the audience," said Manish Menghani, director, content licensing, Prime Video, India. "Adapting successful OTT series into films …

India Video Prime Streaming Indian Franchise Content

2 months ago

Hansal Mehta opens up about the possibility of re-releasing his films: It is expensive…

Hindustan Times

Director Hansal Mehta’s latest film, The Buckingham Murders, which garnered positive reviews but struggled at the box office, drops on OTT today. This isn't the first time Hansal Mehta’s work has faced a similar fate; his previous films, like Aligarh and Shahid, were critically acclaimed but failed to achieve commercial success. Hansal Mehta With the recent rise in the number …

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2 months ago

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges

Live Mint

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2 months, 2 weeks ago

OTT: A Canvas for New-Age Storytelling

Hindustan Times

OTT is a democratic platform for new-age stories, offering a space for diverse narratives and fostering innovation and authenticity in storytelling. The platform allows for more daring narratives and prioritizes stories above other factors such as popularity or box-office figures. This allows for the emergence of new-age stories from Indian filmmakers, pushing the envelope and contributing to the growth of …

International Collaboration OTT Platforms New-Age Stories Creative Freedom

3 months, 2 weeks ago

Govt proposes non-skippable anti-tobacco ads on OTT platforms

Deccan Chronicle

New Delhi: The Union health ministry has proposed mandatory display of "non-skippable" anti-tobacco health spots of at least 30 seconds and audio-visual disclaimer on ill-effects of tobacco use for 20 seconds on OTT platforms as soon as one starts streaming them.The ministry recently released draft amendments for anti-tobacco rules for over-the-top platforms. "The Cigarette and other Tobacco Products Amendment Rules …

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4 months, 1 week ago

Kangana's Emergency is stalled, but Netflix streaming the misleading IC814 series without check: Activist raises concerns

Op India

Actress-turned-MP Kangana Ranaut’s film ‘Emergency’ which is based on the controversial period of the Emergency in India, has been postponed as the Censor Board of Film Certification has not provided it with the required certification for the release that was scheduled on 6th September. Activists including Uday Mahurkar, founder of Save Culture Save Bharat Foundation and former Central Information Commissioner, …

India Film Emergency Netflix Indian Kangana Ranaut Content

4 months, 3 weeks ago

Rishab Shetty says OTT platforms don't buy Kannada content: Forced to put our content on YouTube

Hindustan Times

Actor-director Rishab Shetty, who won the Best Actor Award at the 70th National Film Awards, on Friday said that he will not make ‘festival type’ films anymore because major OTT platforms don't usually buy Kannada content for streaming. ‘We are forced to put content on YouTube channels’ Rishab Shetty said that he is not likely to make 'festival type' films …

Film Awards Films Best Actor Kannada Kantara Win

5 months, 1 week ago

New OTT and theatrical releases struggle as marketing budgets tighten

Live Mint

New Delhi: As streaming platforms scale back investments and film studios grapple with uncertain box office returns, several new OTT and theatrical releases are struggling to generate buzz due to minimal marketing efforts OTT services are focusing on a few big-ticket titles scheduled per quarter, resulting in a clutter of new shows and movies that remain undiscovered by audiences, entertainment …

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5 months, 4 weeks ago

Mirzapur: What Makes Crime Dramas And Thrillers On OTT Platforms So Popular - News18

News 18

A severed head in a bag is a surprise gift. Although all crime dramas and thrillers haven’t been able to match the popularity of Mirzapur, why are so many of them made for OTT platforms? The much-acclaimed police procedural crime drama Delhi Crime’s first season, which premiered on Netflix, takes us deep inside the aftermath of the 2012 gang rape …

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7 months ago

OTT platforms no longer keen on exclusive content, turn to sharing rights

Live Mint

Video streaming platforms are no longer insistent on keeping original content entirely exclusive and are syndicating it to rival players in some form or the other. “It takes time and investment to create new content and we’re increasingly seeing that our Hindi dubbed business is big,” Soumya Mukherjee, chief operating officer of Bengali streaming service hoichoi, said. While the platform’s …

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World Hindi Day 2025: History, significance and all you need to know

Flexible OTT film release schedules become popular as box-office performances turn unpredictable

Producers of small films split streaming rights to maximise revenue, ease acquisition costs for OTT platforms

Moana 2 OTT release date: When and how to watch Disney’s loved sequel online

Arif Zakaria on playing Jinnah in Freedom at Midnight: Didn't attach any political flavour to it

Govt blocks 18 OTT platforms for publishing obscene, vulgar content

Blocked 18 OTT platforms under IT rules for publishing obscene, vulgar content: Centre – India TV

Amar Singh Chamkila To Sector 36: Best OTT Films Of 2024

Centre warns OTT platforms against inadvertent promotion of drugs

I&B Ministry cautions OTT platforms against glorifying drug use

Acquired films remain focus for OTT platforms, with 60% viewership; original series drive brand identity, subscriptions

Malayalam OTT releases: Bougainvillea, Pani, Mura among six movies to watch in December; Check the full list here

Onir on censorship on OTT: Platforms want films to first go through CBFC

OTT viewership for TV shows surges amid changing consumer habits

Viewers spoilt for choice as hit franchises transcend platforms

Hansal Mehta opens up about the possibility of re-releasing his films: It is expensive…

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges

OTT: A Canvas for New-Age Storytelling

Govt proposes non-skippable anti-tobacco ads on OTT platforms

Kangana's Emergency is stalled, but Netflix streaming the misleading IC814 series without check: Activist raises concerns

Rishab Shetty says OTT platforms don't buy Kannada content: Forced to put our content on YouTube

New OTT and theatrical releases struggle as marketing budgets tighten

Mirzapur: What Makes Crime Dramas And Thrillers On OTT Platforms So Popular - News18

OTT platforms no longer keen on exclusive content, turn to sharing rights