India’s alcohol business is getting a flavourful makeover as local distillers infuse their spirits with a rich mix of regional ingredients. “For long, Indian spirit brands have been producing IMFL but only now is the ‘I’ in IMFL—the truly ‘Indian’ aspect of the term—coming alive," said Vikram Achanta, co-founder and chief executive of Tulleeho, a beverage consulting firm. Our craft …
