Visitors gather at a beer festival in Yanji, Jilin province, in July. Lee Chee Kong, president of Carlsberg China and Chongqing Brewery, said the company's premium brands — particularly Carlsberg and Tuborg — achieved double-digit revenue growth. Zhu Danpeng, an independent food and beverage analyst, said that crafting products tailored to specific social contexts and scenes could drive incremental growth …
The surprising wellness trend based on beer WeWantMore/Bath&Barley Beer bathing is a modern wellness trend that started in the Czech Republic in the 1980s Beer spas have recently opened in Iceland, Spain and the US – but they take their cue from an older tradition in a country with a long history as a beer bastion: the Czech Republic. I …
In recent years, consumer preferences have evolved significantly. Today’s consumers are more inclined toward mindful consumption- drink lesser but drink better, and are eager to experiment with new varieties of beer. Leveraging these insights, we know that many younger consumers want easy-to-drink beer and Heineken Silver has been brewed in response to this demand,” says Rajeev Sathyesh, Asia-Pacific director, Heineken. …
