Hyderabad: In a significant departure from the BRS government’s tradition, the Congress government is seriously contemplating replacing the Bathukamma saris scheme with silver coins or cash handouts this year. While the BRS government claimed that the sari distribution scheme had benefited local weavers and celebrated the cultural essence of Bathukamma, there were widespread complaints about the poor quality of the …
For sari revivalist Vinay Narkar, the six-yard and nine-yard unstitched drapes are not merely a piece of cloth but a repository of India’s tradition of native weaves and patterns that showcase the unmatched skills and creativity of the subcontinent’s weaving communities. Designs from the Deccan Vinay first came across the word motichoor while reading Ukhane, in which a bride introduces …
After getting favourable support for “My Handloom, My Pride,” and “My Sari, My Pride” campaigns, the Union Textiles Ministry decided to launch an e-commerce platform that would help weavers and artisans sell their products, directly to consumers. The Ministry also plans to hold “My Sari, My Pride” exhibitions at all the district centres and small cities of the country. Talking …
A government initiative to improve the earnings of at least 7,000 handloom weavers in Ariyalur district through e-commerce has begun to bear fruit within months, with close to ₹1 lakh being earned in online sales. The link, run by Snapbizz.com, a Bengaluru-based digital service provider that facilitates small businesses, takes customers to a photo gallery of Ariyalur handloom saris that …