Alexander Nix, former CEO of controversial political consulting firm Cambridge Analytica that worked on projects in India and other countries between 2013 and 2018, was banned on Thursday by the UK government from running companies for seven years. Nix gave this undertaking to the government: “From no later than January 2013 to March 2018 I caused or permitted SCL Elections …
Cambridge Analytica had an Indian arm that conducted election research on behalf of some parties including the Janata Dal-United (JD-U), now a BJP ally, for 'desired outcome'. The company's research and campaign teams employed proprietary data collection methodologies to form strategies that gave the clients successful election campaigns.
