India’s smart TV shipments declined 14% yoy in Q1 2024, due to muted demand, increased input costs, which led to a reduction in offers and promotions, excess inventory build-up, and reduced demand for smaller-screen smart TVs, noted Counterpoint. The shipments of larger-screen smart TVs increased by 23% yoy in Q1 2024 as consumers are preferring large-screen and premium models with …
India’s smart TV shipments declined 16 percent y-o-y in 2023, according to Counterpoint’s IoT service. It was due to a slow start in H1 2023 due to macroeconomic challenges, excess inventory along with an increase in panel prices and reduced demand for smaller screen-size smart TVs due to which certain long-tail brands exited the market in 2023. Panel prices are …
India’s smart TV shipments grew 28% YoYin 2022 driven by strong shipments during the festive season in the third quarter, multiple new launches and demand for bigger screen TVs in the lower price tier. While the average selling price dropped by 8% year-over-year in 2022, the contribution of smart TV was over 90%, the highest ever, a report from Counterpoint …
India’s smart TV market recorded a 38% year-on-year growth in shipments during the July-September quarter, mainly driven by festive season supplies, multiple new launches, discount events, and promotions, said a Counterpoint Research report. According to the report, global brands led India’s smart TV segment with a 40% share, followed by Chinese brands with a 38% share. “Smart TV penetration of …
