This story is part of Image issue 5, “Reverence,” an exploration of how L.A. does beauty. “I want to reinstate the new modern American dream,” says Rhuigi Villaseñor, the 29-year-old founder and creative director of luxury lifestyle and streetwear brand Rhude. Villaseñor, who lives in Bel-Air and runs Rhude out of downtown L.A., is shedding the traditional narrative of the …
This is part of Image Issue 4, “Image Makers,” a paean to L.A.’s luminaries of style. “Fashion and pop culture gave me a space to connect with other artists, but it seemed so out of reach,” says L.A.-based menswear designer Kenneth Nicholson, reflecting on his childhood in Houston. “Let’s put it out there.” From his downtown Los Angeles studio, Nicholson …
