Mooncakes using traditional Chinese medicine ingredients are gaining significant popularity ahead of next week's Mid-Autumn Festival, reflecting consumers' increasing interest in safer, healthier foods. For example, Tong Ren Tang, a time-honored TCM brand, has introduced a mooncake gift set containing traditional Chinese medicine ingredients such as danggui, dangshen and shihu. "Consumers are increasingly focused on food safety and health, preferring …
Ice cream has joined a growing list of food items which are being combined with traditional Chinese medicine ingredients to cater to rising demand for an indulgent bite with health benefits. A hashtag related to TCM-infused ice cream became one of the most-searched topics on the microblogging platform Weibo late last month, as netizens either applauded the innovativeness of the …
