Thums Up, India’s iconic billion-dollar brand known for its strong taste and thunderous spirit, has launched its latest campaign featuring superstar Allu Arjun. As part of this powerful association, the brand will soon unveil special-edition Thums Up cans featuring Allu Arjun—a collector’s item for fans and a perfect tribute to the collaboration. So, grab your ice-cold Thums Up—it’s about to …
In a major setback for Coca-Cola, a federal appeals court in the US has ruled that the company’s sales of Thums Up and Limca in India and other countries did not justify cancelling another company’s US trademarks for soft drinks with the same name. According to a Reuters report, the US Court of Appeals for the Federal Circuit revived Meenaxi …
New Delhi: Beverage major Coca-Cola has signed Bollywood heartthrob Shah Rukh Khan as the brand ambassador for Thums Up. "Teaming up with King Khan, the brand amplifies this core value and adds an action-packed cinematic storytelling with SRK portraying both reel and real-life hero in the ad-film," said a joint statement. Commenting on the new campaign, Sumeli Chatterjee, Head - …
