The picky buying habits of Gen Z consumers Alamy Young consumers have strict expectations for products, and they're not afraid to try new brands or comparison shop Young consumers have a lot of money – and they're eager to spend it. According to an upcoming IBM survey of 20,000 American consumers seen by the BBC, 53% of Gen Z are …
"Let's see, which one of you will join me in my office today?" Every day, Wang Jingqi brings one of her canine companions to her newly opened Marsmart pet store in THE BOX Youth Energy Center in Beijing's Chaoyang district. As more Gen Zers join the pet community, "regarding pets as members of a family" is becoming a trend, says …
