A collection of Naixue and the Sailor Moon's co-branded products. A spokesperson for Naixue said,"Among numerous co-branding marketing strategies, we are stepping up efforts to bring out more innovative marketing strategies even while maintaining the quality of product and service. The IPs that brands select, together with the emotional value, or the chemistry stimulated by co-branding, become critical factors for …
Employees prepare milk tea orders at a Naixue store in Shanghai in April. ZHOU YOU/FOR CHINA DAILY Chinese food and beverage makers are teaming up with intellectual property owners of popular shows to launch co-branded campaigns aimed at tapping potential new business opportunities in the highly competitive catering sector. Likewise, domestic coffee brand Luckin Coffee joined hands with acclaimed TV …
