Employees prepare milk tea orders at a Naixue store in Shanghai in April. ZHOU YOU/FOR CHINA DAILY Chinese food and beverage makers are teaming up with intellectual property owners of popular shows to launch co-branded campaigns aimed at tapping potential new business opportunities in the highly competitive catering sector. Likewise, domestic coffee brand Luckin Coffee joined hands with acclaimed TV …
Workers check the packaging process of coconut-based beverages at FreeNow's factory in Wenchang, Hainan province, on March 23. In 2022, the sales revenue of just its single product thick coconut milk — a coconut-based milk used in coffee — surpassed 1 billion yuan. Raw coconut lattes not only keep the original fragrance of coffee and give a boost but offer …
