With an eye on next 200 mn internet users, Flipkart introduces Hindi interface
5 years, 6 months ago

With an eye on next 200 mn internet users, Flipkart introduces Hindi interface

Live Mint  

New Delhi: Flipkart on Tuesday announced the introduction of Hindi interface on its platform to make it more engaging and meaningful for the next 200 million customers coming online to experience e-commerce in a more inclusive and seamless manner. The Hindi interface, brought about after months of intensive research, takes a holistic approach of understanding the needs and requirements of the native language customers coming online, primarily from tier-2 and -3 cities and are more comfortable using the internet economy in their native language. As industry research suggests that 90% of new internet users in India are native language speakers, it becomes imperative to offer a native e-commerce experience to impart familiarity, comfort and aid in decision making. The Walmart-owned e-commerce platform conducted months of intensive research to understand how best Indian languages can be leveraged to offer a more native experience in bringing customers online and improve their e-commerce experience.

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History of this topic

Flipkart's Transformational Journey: Driving India's Growth Story Through Technology and Innovation
4 months, 3 weeks ago

Flipkart's Transformational Journey: Driving India's Growth Story Through Technology and Innovation

Hindustan Times  

Flipkart's Big Billion Days event has driven India's digital commerce revolution, creating opportunities for shared success and fostering a vibrant ecosystem of sellers and customers. The company's commitment to technology and innovation has enabled small businesses and entrepreneurs to reach a wider audience, boosting the country's e-commerce landscape. Flipkart's inclusive approach has empowered underserved communities and contributed to the growth …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 10 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report
1 year, 10 months ago

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report

The Hindu  

Google, in partnership with Kantar, on Thursday announced findings of India’s digital news ecosystem. It noted that an Indian language consumer uses as many as 5.05 platforms on an average to access news online with YouTube, Social Media and Chat apps emerging as popular pathways. Around 45% users discover news via news publishers’ websites or apps, the report titled ‘Indian …

Flipkart Gets Marathi Language Support Amid its Demand for Users in Maharashtra
4 years, 2 months ago

Flipkart Gets Marathi Language Support Amid its Demand for Users in Maharashtra

News 18  

The Flipkart app for Android and iOS is now adding support for Marathi that is the third-most widely spoken language in India. With the introduction of the new language support across its app, the company hopes to reach out to more customers across the country especially in Maharashtra that has the largest Marathi speaking population. Recently, Amazon stated that the …

Our digital payment systems can transform the creative economy
4 years, 3 months ago

Our digital payment systems can transform the creative economy

Live Mint  

The internet is on the cusp of one of the biggest changes in its short history—frictionless and ubiquitous micropayments. India too has all the building blocks necessary for a similar evolution—huge demand for local-language content, wide adoption of mobile payments, and massive social followings of internet stars. On the old internet, Indian language creators face a double whammy—they’re unable to …

Flipkart introduces Tamil, Telugu, Kannada language interfaces
4 years, 9 months ago

Flipkart introduces Tamil, Telugu, Kannada language interfaces

India TV News  

After the introduction of the Hindi interface nine months ago, e-commerce marketplace Flipkart on Wednesday enabled three new languages on its platform, Tamil, Telugu and Kannada, as part of its efforts to make online commerce more inclusive and accessible for Indian language users. "As a homegrown e-commerce marketplace, we understand India and its diversity in a more nuanced way and …

Flipkart awaits advisories from states for resuming full services; Centre allows delivery of non-essential items by e-commerce platforms
4 years, 10 months ago

Flipkart awaits advisories from states for resuming full services; Centre allows delivery of non-essential items by e-commerce platforms

Firstpost  

Sales of non-essential items on e-commerce platforms in the first week of May, after sales of such items were allowed in green and orange zones, were lower than last year on account of the lockdown. New Delhi: Walmart-owned Flipkart on Monday said it is awaiting advisories from different states for resuming full services, including in red zones, a day after …

Focussed on bringing next 200 mn Indians into e-commerce fold: Flipkart CEO Kalyan Krishnamurthy
6 years, 3 months ago

Focussed on bringing next 200 mn Indians into e-commerce fold: Flipkart CEO Kalyan Krishnamurthy

Live Mint  

New Delhi: Walmart-backed Flipkart is betting big on categories like grocery, furniture and its range of private labels to bring new customers onboard its platform as well as expand its share in the user’s wallet, according to CEO Kalyan Krishnamurthy. Speaking to PTI, Krishnamurthy said Flipkart will continue to invest in innovation for consumers and sellers in the coming year …

Focussed on bringing next 200 mn Indians into e-commerce fold: Flipkart CEO Kalyan Krishnamurthy
6 years, 3 months ago

Focussed on bringing next 200 mn Indians into e-commerce fold: Flipkart CEO Kalyan Krishnamurthy

Live Mint  

New Delhi: Walmart-backed Flipkart is betting big on categories like grocery, furniture and its range of private labels to bring new customers onboard its platform as well as expand its share in the user’s wallet, according to CEO Kalyan Krishnamurthy. Speaking to PTI, Krishnamurthy said Flipkart will continue to invest in innovation for consumers and sellers in the coming year …

Flipkart focussed on bringing next 200 mn Indians into e-commerce fold; betting big on grocery, furniture: CEO Kalyan Krishnamurthy
6 years, 3 months ago

Flipkart focussed on bringing next 200 mn Indians into e-commerce fold; betting big on grocery, furniture: CEO Kalyan Krishnamurthy

Firstpost  

Krishnamurthy said Flipkart will continue to invest in innovation for consumers and sellers in the coming year as it focusses on “impactful, inclusive growth” New Delhi: Walmart-backed Flipkart is betting big on categories like grocery, furniture and its range of private labels to bring new customers onboard its platform as well as expand its share in the user’s wallet, according …

Amazon India mobile website, app are now available in Hindi
6 years, 6 months ago

Amazon India mobile website, app are now available in Hindi

India Today  

Stepping up its battle against Walmart-owned Flipkart, American e-commerce giant, Amazon India, on Tuesday unveiled the Hindi version of its mobile website and app in India. "What we believe is, Amazon.in in Hindi is a critical step to actually address the next 100 million customers," said Manish Tiwary, Vice President, Category Management at Amazon India, as reported by Reuters. The …

Amazon India brings Hindi support to mobile website, Android devices
6 years, 6 months ago

Amazon India brings Hindi support to mobile website, Android devices

India TV News  

As more and more Indians begin shopping online via smartphones in tier II and III cities, Amazon India on Tuesday launched a Hindi version of its mobile website and app for Android devices, aiming to bring the next 100 million customers online. "Launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online," …

Amazon is testing a Hindi interface for its mobile website in India
6 years, 6 months ago

Amazon is testing a Hindi interface for its mobile website in India

India Today  

Amazon is betting big on India. And as a part of its efforts to connect with the next 100 million users in the country in the coming five years, the e-commerce giant has started testing a website, wherein the interface features text in Hindi. According to a report by IAMAI and Kantar IMRB, out of the 481 million internet users …

E-commerce in India: Over 50 million consumers stopped shopping online after their first purchase, says study
6 years, 7 months ago

E-commerce in India: Over 50 million consumers stopped shopping online after their first purchase, says study

Firstpost  

A language barrier reportedly discourages many online shoppers, as most e-commerce platforms are in English, and at times in Hindi. Even though India has logged rapid e-commerce growth, the picture isn’t all that rosy for the big players as over 50 million consumers stopped shopping online, in the last 12 months, after making their first purchase, a media report said, …

‘Users of Marathi, Telugu more digitally engaged than Hindi’
6 years, 8 months ago

‘Users of Marathi, Telugu more digitally engaged than Hindi’

Live Mint  

New Delhi: While Hindi is the most widely used Indian language online, users of Marathi, Bengali and Telugu show more engagement, a report by Reverie Language Technologies showed. The Digital Indian Language Report analysed online language usage patterns of 89,000 Android users who have installed Reverie’s app, Indic Keyboard Swalekh Flip. “This data point shows us that users of these …

Mind your language on the Indian internet
7 years, 3 months ago

Mind your language on the Indian internet

Live Mint  

Whenever I hear my Bengali in-laws talk about how the ilish maach is so much better in Dhaka, or my Punjabi college-mates talk about their visits to the other Punjab, it reinforces a fundamental belief that I have about the Indian identity. According to the KPMG-Google report Indian languages—Defining India’s Internet, over 23 crore Indians are Indian language internet users. …

Google initiative to promote Indian languages on web
10 years, 4 months ago

Google initiative to promote Indian languages on web

The Hindu  

Google on Monday announced the creation of an Indian Language Internet alliance, in partnership with various content providers, to make available local language content on the Internet with an aim to bring 300 million Indians online by 2017. Through this initiative we hope to enable 300 million Indian language users to become highly engaged Internet users by 2017,” Google India …

Most Indian tech buyers know exactly what they want: Google report
12 years, 4 months ago

Most Indian tech buyers know exactly what they want: Google report

Firstpost  

Google tech shopper report shows 7 out of 10 Indian buyers know what brand and model they want before entering a store. Indian tech buyers know what they want: Google The study that followed the buying behaviour of 3,677 shoppers for technology and consumer electronic products points out that this trend is found to be highest in tier I and …

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