Articles for Regional Content

Niche OTT platforms refrain from subtitling, dubbing shows to strengthen regional audience base
1 month, 1 week ago

Niche OTT platforms refrain from subtitling, dubbing shows to strengthen regional audience base

Live Mint  

Even as streaming platforms target wider audiences by offering dubbed and subtitled content in multiple languages, smaller providers such as Sun NXT prefer a niche approach by making most of their shows and movies available only in the original, regional language. “Some regional language OTT services might prioritise content authenticity, choosing to maintain the original language and cultural nuances of …

Languages Content Audience Platforms Ott Approach Regional Content
Regional streaming platforms bulk up on ‘originals’ to take on Amazon, Netflix
2 months, 1 week ago

Regional streaming platforms bulk up on ‘originals’ to take on Amazon, Netflix

Live Mint  

Regional content streaming platforms are looking at 2025 as a time to strengthen their slate even as some bigger, foreign over-the-top or OTT media services are slowing down original content production as pressures on margins build. Lower viewership Constricted by a smaller viewer pool, regional language video streaming platforms often attract much lower viewership for an average new launch compared …

Content Platform Gujarati Platforms Ott Originals Regional Content
Rise of connected TVs prompts OTT platforms to focus on family-centric shows
2 months, 3 weeks ago

Rise of connected TVs prompts OTT platforms to focus on family-centric shows

Live Mint  

The rise of connected TV sets, especially in urban areas, is reshaping the content and marketing strategies of video streaming players that are targeting wholesome shows that could be watched by the entire family, instead of the more personalised programming tailored for mobile screens. As a result, there has also been an increase in co-viewing of streaming content among SVoD …

Family India Streaming Platforms Regional Kalra Viewing
Smaller OTT platforms cash in on regional movie acquisitions as bigger players go slow build on originals
4 months ago

Smaller OTT platforms cash in on regional movie acquisitions as bigger players go slow build on originals

Live Mint  

Regional-language video streaming platforms have tried to take advantage of bigger foreign players going slow on movie acquisitions and production of original content over the past few months. “Foreign OTT platforms have slowed down on buying smaller, non-star films, especially regional ones," said Sandeep Bansal, founder of Chaupal, an OTT that offers Punjabi, Haryanvi and Bhojpuri content. “We are spending …

Players Films Movie Platform Platforms Ott Chaupal
ZEE5 sees traction from tier-two, three markets as regional content soars
8 months ago

ZEE5 sees traction from tier-two, three markets as regional content soars

Live Mint  

NEW DELHI : ZEE5 is leveraging regional content as a key growth driver in India's competitive OTT landscape. Manish Kalra, chief business officer, ZEE5 India, in an interview, highlighted a 25% annual growth in time spent per user, attributing this to the platform's strategic focus on regional content and targeted investments. Plus, because of our foray into regional languages, content …

India Tamil Content Platform Regional Kalra Zee5
OTTplay onboards Chaupal Punjabi in the quest to expand their regional audience base
8 months, 3 weeks ago

OTTplay onboards Chaupal Punjabi in the quest to expand their regional audience base

Hindustan Times  

OTTplay, India's premier platform for OTT content aggregation, is thrilled to announce the addition of Chaupal Punjabi to its growing roster of top-tier entertainment providers. Chaupal, known for its extensive library of regional content, including Punjabi, Bhojpuri, Haryanvi, among others, will now be accessible to OTTplay’s extensive audience base. With the inclusion of Chaupal Punjabi, OTTplay reaffirms its commitment to …

Entertainment India Content Platform Punjabi Ott Regional
Regional films lag even as Hindi box office soars
1 year ago

Regional films lag even as Hindi box office soars

Live Mint  

Smaller regional language industries such as Malayalam, Kannada, Marathi, Bengali and Gujarati saw a dip in footfalls and revenue in 2023 despite ticket prices not rising, according to media consulting firm Ormax. According to the Ormax Box Office Report 2023, gross box office collections for Kannada films shrank a staggering 61%, while those of Malayalam, Marathi, Bengali and Gujarati cinema …

Box Office Malayalam Office Films Tamil Kannada Hindi
Is Global OTT Content on Decline with Rise of Regional Content
1 year, 6 months ago

Is Global OTT Content on Decline with Rise of Regional Content

Deccan Chronicle  

With the evolution of consumer behaviour during pandemic experimentation with genres and regional content began, breaking down the traditional barriers of language. The rise of regional content doesn't necessarily spell the decline of global OTT content. Also, Indian regional content has certain cultural relevance, as it showcases stories, cultures, and languages that global content may overlook or underrepresented. In fact, …

Global Language Indian Content Hindi Platforms Ott
After Pushpa success, should Bollywood be wary of box office clash with South Indian films?
3 years, 1 month ago

After Pushpa success, should Bollywood be wary of box office clash with South Indian films?

India TV News  

Highlights Baahubali series, KGF: Chapter 1 and Pushpa have paved way for South Indian films in North markets During the COVID-19 lockdown, regional content has been has been enjoyed in various degrees on OTT All eyes will be on pan-India film releases in the coming time as theaters make a comeback Allu Arjun's Pushpa: The Rise was strictly meant for …

Success Film South India Market Box Office Bollywood Indian
Regional OTT Platforms Make a Big Splash Taking Local Stories Beyond Language Barriers
3 years, 8 months ago

Regional OTT Platforms Make a Big Splash Taking Local Stories Beyond Language Barriers

News 18  

Covid-19 pandemic has changed our lives in many ways and one of them is the way we watch films. OTT platforms are the new cinema halls for movie goers… we meant movies watchers – you don’t need to go anywhere now to watch films, other than from one room to another in your homes. OHO Gujarati, Hoichoi, Sun NXT, Aha …

India Malayalam Indian Language Barriers Films Bengali Content
This Is How Regional-Language Content Exploded on OTT Platforms in 2020
4 years, 3 months ago

This Is How Regional-Language Content Exploded on OTT Platforms in 2020

News 18  

Many predicted that the closing of theaters for most part of the year will make 2020 the worst year for cinema. Statistics released by Hotstar India, based on streaming giant’s pan-India consumer base, stated that the regional-language content contributed to more than 40% video consumption, with Tamil, Telugu and Bengali topping the viewing patterns. Kollywood’s popular face Jyothika, whose film …

India Film Telugu Indian Films Tamil Bengali
Apple TV Plus vs Netflix vs Hotstar vs Amazon Prime video: Which one's the best value?
5 years, 6 months ago

Apple TV Plus vs Netflix vs Hotstar vs Amazon Prime video: Which one's the best value?

Firstpost  

Is Apple TV+ better value for money than its other competitors like Netflix, Amazon Prime Video and Hotstar? As announced at the iPhone 11 event last night, Apple TV+ will be available to users in India starting 1 November and at just Rs 99 per month. Also, if you purchase a new iPhone, iPad, iPod touch, Mac or Apple TV, …

India Video English Prime Netflix Subscription Content
Streaming next Amazon Prime Video: More regional content
6 years, 4 months ago

Streaming next Amazon Prime Video: More regional content

Live Mint  

New Delhi: American streaming service Amazon Prime Video is looking at creating a diverse slate of distinctly Indian content to woo audiences in the country. “The engagement we see with Hindi content on Prime in India is one of the highest we see across countries,” said Tim Leslie, vice-president, Amazon Prime Video International, during a visit to Mumbai. The big …

India Video Prime Streaming Amazon Indian Content
Airtel vs Reliance Jio to play out next in regional content
6 years, 6 months ago

Airtel vs Reliance Jio to play out next in regional content

Live Mint  

New Delhi: Bharti Airtel Ltd has identified two new areas—healthcare and education—around which it plans to build content apart from sharpening focus on regional music and videos on its platform as it braces for a long battle with rival Reliance Jio Infocomm Ltd. Airtel expects the current round of battle will centre around content as cut-rate data tariffs have ceased …

Music Delhi Content Jio Batra Reliance Bharti Airtel
Why Bollywood and Hindi are no longer the face of Indian entertainment
6 years, 7 months ago

Why Bollywood and Hindi are no longer the face of Indian entertainment

Live Mint  

New Delhi: When she moved to Delhi in 1988, Gana Lakshminarayanan brought along a lot more than suitcases— for her luggage included a metaphorical cabinet loaded with Malayalam movie nostalgia. The biggest blockbusters on television in 2017 were two dubbed Telugu films—while Baahubali 2 set an all-time record for TV viewership, with even its repeat airing generating higher numbers than …

Bollywood Malayalam Indian Tamil Movie Content Hindi
Broadcasters look to regional versions of hit shows, big brands queue up
6 years, 8 months ago

Broadcasters look to regional versions of hit shows, big brands queue up

Live Mint  

New Delhi: Even as it awaits its twelfth Hindi season, Endemol Shine India’s superhit reality show Bigg Boss has already returned for a second Tamil outing led by star anchor Kamal Haasan besides finding remakes in Malayalam, Kannada and Marathi. In an earlier interview, Akash Banerji, head of marketing, partnerships and licensing, at VOOT, the video streaming platform operated by …

India Language Bigg Boss Tamil Regional Content
Video streaming firms are betting big on regional content
6 years, 9 months ago

Video streaming firms are betting big on regional content

Live Mint  

New Delhi: Last month, American streaming service Amazon Prime Video launched its first regional web series in India, a Telugu dark comedy called Gangstars. After dabbling in Hindi and Telugu markets, video streaming service Viu will enter the Tamil market this July, with six new originals in collaboration with local production houses and talent while ZEE5, the streaming service owned …

India Telugu Tamil Kannada Content Hindi Regional
From VOOT to Viu, Sun NXT to Hoichoi, OTT platforms are offering a bounty of regional content
7 years, 4 months ago

From VOOT to Viu, Sun NXT to Hoichoi, OTT platforms are offering a bounty of regional content

Firstpost  

The entertainment sector has woken up to the huge potential of the regional OTT market and along with established networks like Amazon, Netflix, ALTBalaji and Sun, platforms catering to exclusive regional content are spreading their wings. The entertainment sector has woken up to the huge potential of the regional OTT market and along with established networks like Viu India, Amazon, …

India Internet Telugu Sun Bengali Content Hindi
Netflix has long way to go in India, but streaming giant's already given us something valuable
7 years, 5 months ago

Netflix has long way to go in India, but streaming giant's already given us something valuable

Firstpost  

There is no doubt about the fact that Netflix has been a game-changer in entertainment throughout the world, including in India. The minimum cost for a Netflix India subscription is Rs 500 per month, whereas the same for an Amazon Prime subscription is Rs 499 per year and a Hotstar subscription is Rs 190 per month. While some people may …

Entertainment India Streaming Netflix Indian Way Lee