Articles for Regional Content

Smaller OTT platforms cash in on regional movie acquisitions as bigger players go slow build on originals
4 weeks, 1 day ago

Smaller OTT platforms cash in on regional movie acquisitions as bigger players go slow build on originals

Live Mint  

Regional-language video streaming platforms have tried to take advantage of bigger foreign players going slow on movie acquisitions and production of original content over the past few months. “Foreign OTT platforms have slowed down on buying smaller, non-star films, especially regional ones," said Sandeep Bansal, founder of Chaupal, an OTT that offers Punjabi, Haryanvi and Bhojpuri content. “We are spending …

Players Films Movie Platform Platforms Ott Chaupal
ZEE5 sees traction from tier-two, three markets as regional content soars
4 months, 4 weeks ago

ZEE5 sees traction from tier-two, three markets as regional content soars

Live Mint  

NEW DELHI : ZEE5 is leveraging regional content as a key growth driver in India's competitive OTT landscape. Manish Kalra, chief business officer, ZEE5 India, in an interview, highlighted a 25% annual growth in time spent per user, attributing this to the platform's strategic focus on regional content and targeted investments. Plus, because of our foray into regional languages, content …

India Tamil Content Platform Regional Kalra Zee5
OTTplay onboards Chaupal Punjabi in the quest to expand their regional audience base
5 months, 3 weeks ago

OTTplay onboards Chaupal Punjabi in the quest to expand their regional audience base

Hindustan Times  

OTTplay, India's premier platform for OTT content aggregation, is thrilled to announce the addition of Chaupal Punjabi to its growing roster of top-tier entertainment providers. Chaupal, known for its extensive library of regional content, including Punjabi, Bhojpuri, Haryanvi, among others, will now be accessible to OTTplay’s extensive audience base. With the inclusion of Chaupal Punjabi, OTTplay reaffirms its commitment to …

Entertainment India Content Platform Punjabi Ott Regional
Regional films lag even as Hindi box office soars
9 months, 2 weeks ago

Regional films lag even as Hindi box office soars

Live Mint  

Smaller regional language industries such as Malayalam, Kannada, Marathi, Bengali and Gujarati saw a dip in footfalls and revenue in 2023 despite ticket prices not rising, according to media consulting firm Ormax. According to the Ormax Box Office Report 2023, gross box office collections for Kannada films shrank a staggering 61%, while those of Malayalam, Marathi, Bengali and Gujarati cinema …

Box Office Malayalam Office Films Tamil Kannada Hindi
Is Global OTT Content on Decline with Rise of Regional Content
1 year, 3 months ago

Is Global OTT Content on Decline with Rise of Regional Content

Deccan Chronicle  

With the evolution of consumer behaviour during pandemic experimentation with genres and regional content began, breaking down the traditional barriers of language. The rise of regional content doesn't necessarily spell the decline of global OTT content. Also, Indian regional content has certain cultural relevance, as it showcases stories, cultures, and languages that global content may overlook or underrepresented. In fact, …

Global Language Indian Content Hindi Platforms Ott
After Pushpa success, should Bollywood be wary of box office clash with South Indian films?
2 years, 10 months ago

After Pushpa success, should Bollywood be wary of box office clash with South Indian films?

India TV News  

Highlights Baahubali series, KGF: Chapter 1 and Pushpa have paved way for South Indian films in North markets During the COVID-19 lockdown, regional content has been has been enjoyed in various degrees on OTT All eyes will be on pan-India film releases in the coming time as theaters make a comeback Allu Arjun's Pushpa: The Rise was strictly meant for …

Success Film South India Market Box Office Bollywood Indian
Regional OTT Platforms Make a Big Splash Taking Local Stories Beyond Language Barriers
3 years, 5 months ago

Regional OTT Platforms Make a Big Splash Taking Local Stories Beyond Language Barriers

News 18  

Covid-19 pandemic has changed our lives in many ways and one of them is the way we watch films. OTT platforms are the new cinema halls for movie goers… we meant movies watchers – you don’t need to go anywhere now to watch films, other than from one room to another in your homes. OHO Gujarati, Hoichoi, Sun NXT, Aha …

India Malayalam Indian Language Barriers Films Bengali Content
This Is How Regional-Language Content Exploded on OTT Platforms in 2020
4 years ago

This Is How Regional-Language Content Exploded on OTT Platforms in 2020

News 18  

Many predicted that the closing of theaters for most part of the year will make 2020 the worst year for cinema. Statistics released by Hotstar India, based on streaming giant’s pan-India consumer base, stated that the regional-language content contributed to more than 40% video consumption, with Tamil, Telugu and Bengali topping the viewing patterns. Kollywood’s popular face Jyothika, whose film …

India Film Telugu Indian Films Tamil Bengali