AI Won’t Replace Creativity, But Will Amplify It: Aarti Samant
1 month ago

AI Won’t Replace Creativity, But Will Amplify It: Aarti Samant

Deccan Chronicle  

Aarti Samant, founder of Sorted Digital, shares her experience with Meta's AI-powered ad features, highlighting benefits and challenges for businesses and creators. Can you elaborate on your experience with Meta’s new AI-powered ad features, particularly Advantage+ Sales and Leads Campaigns? Meta’s blog recent post highlighted that early testing, lead campaigns with Advantage+ turned ‘on’ were delivering 10% lower cost per qualified lead compared to those without it, which to me would seem accurate. For businesses, it means less manual effort and more efficient ad spend—since Meta’s AI The engine is constantly optimizing to reach the right people at the best possible cost. With Meta’s new AI-powered features like Advantage+ Sales and Leads Campaigns and the Opportunity Score, a lot of that heavy lifting is now automated.

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AI, consolidation to impact ad business in 2025
1 month, 3 weeks ago

AI, consolidation to impact ad business in 2025

Hindustan Times  

Adman Sandeep Goyal, chairman, Rediffusion, is not known to mince words about the state of the advertising and media industry and often receives flak for his honest take on the issues plaguing the sector. While it may be good to put money in performance, quality customers will flock to the brand if investments are made in building brand preference.” For …

Google launches AI-powered advertiser features in push for automation
1 year, 9 months ago

Google launches AI-powered advertiser features in push for automation

The Hindu  

Alphabet's Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across the tech company's services. One of the new features called Demand Gen will use AI to place an advertiser's photo and video ads across several products such as Gmail, the YouTube feed and Shorts, …

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