Why Bollywood and Hindi are no longer the face of Indian entertainment
6 years, 7 months ago

Why Bollywood and Hindi are no longer the face of Indian entertainment

Live Mint  

New Delhi: When she moved to Delhi in 1988, Gana Lakshminarayanan brought along a lot more than suitcases— for her luggage included a metaphorical cabinet loaded with Malayalam movie nostalgia. The biggest blockbusters on television in 2017 were two dubbed Telugu films—while Baahubali 2 set an all-time record for TV viewership, with even its repeat airing generating higher numbers than the second most watched film, Dangal, the big surprise was Allu Arjun’s action comedy Duvvada Jagannadham that beat many Hindi films like Tubelight, Kaabil and Raees. Given Bollywood’s increasing affinity towards urban-centric narratives, these well-crafted dubbed films that started appearing on Hindi movie channels around 2009 make for great entertainment with their escapist themes of vendetta, justice and revenge. “The number and satellite prices for dubbed south Indian movies on Hindi channels have gone up by seven to eight times in the past two years,” Krishna said. “The bulk of content on our platform is in five Indian languages,” said Vijay Subramanium, director, Amazon Prime Video, that launched its first regional web series, a Telugu dark comedy called Gangstars this May and is looking at releasing a Tamil original in the fourth quarter of this year.

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