Teens at the multiplex: Why some of the young are returning to theaters
LA TimesAt this year’s CinemaCon, the annual gathering of movie theater owners held in Las Vegas each spring, Hollywood presented unexpected news. He’s more like an adorable dad.” Morgan Gerlach, left, Lana Biren, Zoe Parcells, Natalie Gold, Audrey Hattori and Max Dodd gather at the AMC Santa Monica 7, The teenagers paused to examine Dwayne “The Rock” Johnson on a nearby “Baywatch” poster. “If it’s gonna cost me $10 to go to the movies and I want to eat food, that’s a lot,” said Parcells, who smuggled a plastic carton of blackberries into the theater in her purse. “If we’re gonna be hanging out on the Promenade, we might as well go to a movie,” says Morgan Gerlach, shown watching “Baywatch” in Santa Monica. Frequent moviegoers by age Ages 12 to 17 2012: 6.3 million 6.3 million 2013: 5.5 million 5.5 million 2014: 5.5 million 5.5 million 2015: 5.3 million 5.3 million 2016: 5.4 million Ages 18 to 24 2012: 8.7 million 8.7 million 2013: 7.2 million 7.2 million 2014: 7.0 million 7.0 million 2015: 5.7 million 5.7 million 2016: 7.2 million Average Cinema Ticket Price 2007: $6.88 $6.88 2008: $7.18 $7.18 2009: $7.50 $7.50 2010: $7.89 $7.89 2011: $7.93 $7.93 2012: $7.96 $7.96 2013: $8.13 $8.13 2014: $8.17 $8.17 2015: $8.43 $8.43 2016: $8.65 $8.65 Source: National Assn.
Discover Related