ASCI Issues Final Guidelines for Influencers Promoting Brands
3 years, 7 months ago

ASCI Issues Final Guidelines for Influencers Promoting Brands

The Quint  

Kapoor believes that these guidelines will aid in promoting transparency and trust between the audience and influencers. “For influencers who are here for long run and want to genuinely build their audiences, this is a good opportunity as this will ensure that an influencer acts with responsibility. Influencer and dancer Harshada Shinde, said, “Brands want influencers to promote their products and at the same time, they demand that it should not look like it is an Influencers are now to do their due diligence about any technical or performance claims made by them, such as three times better, results expected to last a year, fastest speed, etc – a proposal that is expected to boost the credibility of both the brand and the influencer promoting it. Ankit Agarwal, Founder of Do Your Thng, a branded content marketplace, said that the blurring of the line between ads and simple user-generated content needed to be corrected.

Influencer  issues  asci  influencers  usergenerated  disclosure  demand  guidelines  final  promoting  better  brands  influencer  expected  audience  content

History of this topic

Startup rivals tap social media to push negative posts
2 months ago

Startup rivals tap social media to push negative posts

Live Mint  

Negative marketing on social media through paid posts is on the rise as many small- and mid-sized startups seek to put down rivals, industry experts said. These campaigns amount to manipulation of the public and are scary as the guidelines to mark paid content as ‘ Established companies and reputed marketing agencies usually don’t get their hands dirty by directly …

Brands Embrace User-Generated Content: A New Marketing Frontier
2 months, 2 weeks ago

Brands Embrace User-Generated Content: A New Marketing Frontier

Live Mint  

Online shoppers are earning like influencers by creating content on brands they like, as digital shopping platforms find more value in promoting reviews bearing a more credible cachet of authenticity. User-generated content is gaining popularity among brands as it generates better returns than influencer-generated content.

How to Stay Out of Legal Trouble While Promoting Brands: A Guide for Influencers
2 months, 3 weeks ago

How to Stay Out of Legal Trouble While Promoting Brands: A Guide for Influencers

Live Mint  

Influencers face legal and enforcement actions for promoting brands they don't use or endorsing betting apps. The spotlight on influencers has turned harsher, along with the rise of the category as a professional choice for web-savvy youth with a pulse on their audience. Influencers must start with the Advertising Standards Council of India's (ASCI) rulebook, which mandates clear labeling of …

Of deals, demands and commerce!
1 year, 6 months ago

Of deals, demands and commerce!

Deccan Chronicle  

Both top government bodies and established corporate companies are jumping on the digital marketing or influencer marketing juggernaut. A surgeon by profession, he adds, “Influencing budgets are factored into corporate annual budgets and I’m happy to say that it’s a great parallel income that rivals any other profession.” Shamshad Begum of Begum’s Choice says “Analytics of social media cannot be …

Guidelines For Social Media Influencers: It’s Hard To Influence Anymore!
1 year, 7 months ago

Guidelines For Social Media Influencers: It’s Hard To Influence Anymore!

Live Law  

In the age of social media, influencers have become a powerful force in shaping consumer behaviors. The influencer had posted a picture of herself with a product without mentioning that it was an To address these concerns, the Ministry of Consumer Affairs, Food, and Public Distribution, through its Department of Consumer Affairs, has issued a set of guidelines called the …

Influencers react to Government's new disclosure rules
1 year, 11 months ago

Influencers react to Government's new disclosure rules

Hindustan Times  

As the clout of social media influencers grows in India, the Department of Consumer Affairs, in a meeting held last week, introduced guidelines to limit misleading promotions on the web. Reacting to the guidelines, many influencers have welcomed the move, while others spoke about how the industry adapts to the new rules and the impact it will have on their …

ASCI updates Ads Disclaimers Guidelines to help consumers
1 year, 11 months ago

ASCI updates Ads Disclaimers Guidelines to help consumers

The Hindu  

The Advertising Standards Council of India on Tuesday updated its Guidelines for Disclaimers made in supporting, limiting or explaining claims made in In the past three years, ASCI has processed over 800 In a recent survey carried out by ASCI with 130 consumers, it was observed that 80% of respondents did not notice the disclaimer, 33% could not understand the …

Brand Endorsements By Social Media Influencers: These Latest Govt Guidelines To Curb Misleading Promotions
1 year, 11 months ago

Brand Endorsements By Social Media Influencers: These Latest Govt Guidelines To Curb Misleading Promotions

News 18  

The consumer affairs ministry has released a guide on brand endorsements by celebrities and social media influencers. It added that endorsements must be made in simple, clear language and terms such as “ The guide is released in alignment with the guidelines set by the Consumer Protection Act of 2019. The Act established guidelines for protecting consumers from unfair trade …

Thumbs Up: The new rules for social media influencers, explained
1 year, 11 months ago

Thumbs Up: The new rules for social media influencers, explained

Firstpost  

Failure to follow the Centre’s new guidelines named ‘Endorsement Know Hows - for celebrities, influencers and virtual media influencers on social media platforms’ will attract a hefty fine of as much as Rs 50 lakh or being barred from endorsing products for up to six years The government on Friday made it mandatory for social media influencers to disclose all …

Consumption Of Fake Information Is Injurious To Health: Progressive Steps Towards Ad Regulation In India
2 years, 1 month ago

Consumption Of Fake Information Is Injurious To Health: Progressive Steps Towards Ad Regulation In India

Live Law  

The year 2020-21 bore witness to a significant number of changes relating to almost every aspect of human life and the advertising ecosystem was no exception. There was a major shift from print media to digital media: the pandemic accelerated the process of digitizing the print media, opening the floodgates to a stream of According to the ASCI Complaint Analysis …

Should brand ambassadors be held responsible for claims in advertising? | The Hindu Parley podcast
2 years, 6 months ago

Should brand ambassadors be held responsible for claims in advertising? | The Hindu Parley podcast

The Hindu  

On June 9, 2022, the Central Consumer Protection Authority notified guidelines for ‘Prevention of Misleading Here we discuss the need for the new guidelines and how they overlap with the ‘Code for Self-Regulation in Advertising’, which was adopted by the Advertising Standards Council of India. Guests: Akashneel Dasgupta, chief creative officer at Network Advertising; Anushree Rauta, an advocate and partner …

The Law Governing Social Media Influencers
3 years, 7 months ago

The Law Governing Social Media Influencers

Live Law  

The Advertising Standards Council of India, on 27 May 2021, has released the final 'Guidelines for Influencer Advertising in Digital Media' applicable for all posts published by influencers post 14 June 2021. Therefore, with the increasing use of influencer marketing in recent times, the consumer protection authorities and advertising watchdogs across different jurisdictions have started to closely monitor to ensure …

Explained: ASCI’s Draft Rules for Influencers Promoting Brands
3 years, 10 months ago

Explained: ASCI’s Draft Rules for Influencers Promoting Brands

The Quint  

Kapoor believes that these guidelines will aid in promoting transparency and trust between the audience and influencers. “For influencers who are here for long run and want to genuinely build their audiences, this is a good opportunity as this will ensure that an influencer acts with responsibility. Fashion blogger Anita Das, said, “Brands want influencers to promote their products and …

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