The Union government will soon enforce new guidelines on surrogate ads by liquor and tobacco companies, including stiff penalties for violations, according to a senior official who said that a draft prepared by an 11-member committee in this regard will be released soon. The new rules on surrogate ads, for which the consumer ministry took a consultative approach with industry …
In India, To primarily target misleading Promotion of consumption of liquor, tobacco, and other intoxicants has been prohibited for decades. Under the garb of brand extensions, the brands circumvented the prohibition on surrogacy, and it was now imperative to distinguish between a masked product and a genuine brand extension. While there are polarizing views on the airline being a product …
